NBA requests stimulus package from I&B Ministry

The NBA also requested a 50% increase of rates of BOC/DAVP advertisements

e4m by exchange4media Staff
Updated: Apr 27, 2020 4:36 PM

Due to the unprecedented crisis caused by the COVID19 pandemic, and the strain the crisis has put on the finances of news broadcasters, the News Broadcasters Association (NBA) has written to Information and Broadcasting Minister Prakash Javadekar, requesting a stimulus package.

In the letter, the NBA said:

The news broadcasters to ensure social distancing from the spread of the virus and for ensuring the safety of the editorial personnel/staff has had to take various steps/make alternate arrangements within and outside the premises for news gathering/ reporting/office purposes. This has resulted in the operating costs of news broadcasters during the current pandemic/lockdown having gone up exponentially.

Advertisements which is an integral and essential part of the business and the main source of revenue for the news broadcasters has come under severe pressure during this pandemic/lockdown. Advertising agencies are putting huge pressure to defer the payments to broadcasters and to allow more time over and above the 60 days credit period; the recovery of bills is going to be hugely challenging while facing an even bigger task of almost zero or negligible income in the coming several months. While the news broadcasters are coping with the financial problems of recovery of dues, we are also faced with serious problems of advertising inventory/ release orders being cancelled and inventory/ bookings being less than 50 per cent for even the top-rated news channels. Poor recovery and lack of future income would mean that the news broadcasters would have to weather the storm for two /three quarters and hope for a partial recovery towards the end of the financial year.

To overcome the financial crisis, we are suggesting that the MOI&B announce a stimulus package for the broadcast media by (1) increase the rates of BOC/DAVP advertisements by 50% and (2) substantial increase in budgetary allocations of all Ministries/ Departments and organizations of the Govt. of India for the dissemination of information/communication relating to COVID-19 pandemic by BOAC/DAVP through private satellite TV channels for its widest reach to all sections of the society.

Further, we have been representing to the MoI&B for several years, the issue of outstanding dues of BOC/DAVP of our member broadcasters, which is pending since 2010, and there has been no resolution till date. We have collated the current outstanding dues reported by our member broadcasters with regard to various Ministries/Departments released by BOC/ DAVP up to 31.3.2020. The total outstanding dues reported by members of the NBA is approximately Rs.64,49,87,733/-, a substantial amount, which has remained unpaid over the years. Against the said outstanding, it may kindly be noted that that the outstanding dues of the Ministry of Information and Broadcasting (MoI&B) reported by the members is approximately Rs.8,62,25,333/-. We are attaching three statements. Annexure 1, gives the breakup of outstanding Ministry-wise, Annexure 2 gives the breakup of the outstanding dues member-wise. Annexure 3 gives the individual member details of the said outstanding. We request you to kindly instruct the BOC/ DAVP to clear all the outstanding dues of various ministries and in particular the dues of the Ministry of Information and Broadcasting (MoI&B)of approximately Rs.8,62,25,333/-. Payment of these outstanding dues of BOC/ DAVP will give some relief to the broadcasters who are under severe financial stress. If the payments have not been made to the broadcasters due to non-receipt of payment we request the MoI&B, to kindly take up the matter with the concerned client Ministries /Departments and organizations of the Govt. of India, to release the long-overdue payment expeditiously to BOC/ DAVP.

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