‘BD was humble, compassionate and a true mentor’

Mona Jain, Chief Growth Officer, BrandPulse Global, recounts her professional interactions with Bhaskar Das

by Mona Jain
Published: Jan 15, 2025 2:32 PM | 2 min read

Today is a profoundly sad day as we mourn the loss of Dr. Bhaskar Das, or BD as he was fondly known. His passing feels almost like a personal loss to me, having known him for nearly 30 years —spanning much of my professional life.

I had the privilege of interacting with BD at various stages of my career. As a publisher partner during his time at the Times of India and my stint on the agency side, meetings with him always required meticulous preparation. BD’s incisive questions ensured that you were well-prepared, elevating the quality of every discussion. Later, as a colleague at Zee, I got to know him on a deeper, more personal level.

BD was humble, compassionate and a true mentor. He shared his knowledge with generosity and always extended unconditional support and guidance. His unmatched energy was evident in everything he did—on stage, he was dynamic and animated, often pacing around as he presented.

One of BD’s most remarkable qualities was his ability to stay connected. Over the years, he often reached out to me, particularly during moments when I needed encouragement or advice. That was BD—always thoughtful, always there with a word of wisdom.

The last time I spoke to him was on September 30th. His final LinkedIn post, just four days ago, serves as a poignant reminder of his unwavering passion for his craft. Even in his final days, he continued to contribute and share his insights with the world.

It is my honour and privilege to have known him and he knowing me!

Doctor Bhaskar Das you will be missed.

(This tribute has been written by Mona Jain, BrandPulse Global as Chief Growth Officer.)