BARC Week 2: Sony leads Urban Market
In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)
Published - 17-January-2019
Zee Anmol continued to lead the overall market with 825 million impressions. Sony Entertainment Television climbed up to the second spot with 631 million impressions while Zee TV retained its third spot with 621 million impressions according to Broadcast Audience Research Council (BARC) India Week 2(January 5-11,2019) of 2019 data.
In the top five programme category, Colors ‘Naagin-3’ bagged the first spot in the Top 5 Programmes overall with 14.27 million impressions. Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ entered the category at second spot with 14.25 million impressions. Zee Anmol’s ‘Kumkum Bhagya’ slipped to the third spot with 13.95 million impressions, while ‘Kundali Bhagya’ held on to its fourth spot with 13.93 million impressions. Sony Entertainment Television’s ‘The Kapil Sharma Show’ also maintained its fifth spot with 11.6 million impressions.
Sony Entertainment Television dethroned Star Plus to top the urban market with 466 million impressions. Star Plus slipped to the second spot with its 418 million impressions. Colors, Zee TV and Star Bharat retained its third, fourth and fifth spot with 397 million, 380 million and 322 million impressions respectively.
Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the Top Five Programmes with 9.7 million impressions. It was followed by Sony Entertainment Television’s ‘The Kapil Sharma Show’ and ‘Super Dancer Chapter 3 Audition’ slipped to second and fourth spot with 9.1 million and 7.4 million impressions respectively. Colors’ popular ‘Naagin-3’ and Zee TV’s ‘Kundali Bhagya’ took third and fifth spot with 8.9 million and 6.5 million impressions respectively.
Zee Anmol too continued to lead the rural market with 669 million impressions. Star Utsav retained its second spot with 409 million impressions. Dangal climbed to the third spot with 378 million impressions. Rishtey retained its fourth spot with 361 million impressions while Sony Pal slipped to the fifth spot with 354 million impressions.
Zee Anmol’s ‘Kumkum Bhagya’ and ‘Kundali Bhagya’ led the Top Five Programmes in this market with 11.5 million and 11.4 million impressions respectively. Zee Anmol’s ‘Mahek’ retained its third spot with 8.8 million impressions while Dangal TV’s ‘Ramayan’ slipped to the fourth spot with 7.9 million impressions. Zee Anmol’s ‘Ek Main Aur Ek Tu’ slipped to the fifth spot with 6.5 million impressions.