urban-market

After austerity call, fuel inflation puts India’s ad economy on edge

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

Marketing spend to continue, but big increases unlikely: Sudhir Sitapati, GCPL

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Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth

Kanchan Srivastava Jul 12, 2024 4:13 PM

Colors continues to lead pay platform and urban market in BARC Week 4

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Dangal TV remained the number one channel across Hindi U+R segments and free platforms

exchange4media Staff Feb 7, 2020 8:11 AM