NBF requests MIB to disallow attempts to stop TV ratings
In a letter to the Minister of Information & Broadcasting Prakash Javadekar, NBF President Arnab Goswami explained that the move will stymie the work done by news channels during the COVID-19 crisis
News Broadcasters Federation (NBF) President Arnab Goswami has penned a letter to Minister of Information and Broadcasting Prakash Javadekar, requesting him to disallow attempts made by certain parties to stop news channels from publishing ratings measured by the BARC during the Coronavirus crisis. Goswami informed that these efforts were being falsely made in the name of the news broadcasting industry of India.
In the letter, the NBF President mentioned the tireless work done by broadcasters, which has won the praise of the Prime Minister in his recent video conference with owners and editors of some news channels.
“In order to continue the effort, which in this period involves creation of informative and relevant news content while covering the entire country at a time when communication and transport is not easy, our hundreds of thousands of professionals are working round the clock, and taking this battle on the frontlines to ensure that COVID 19 is defeated,” he wrote.
He wrote that if news channels were to face a situation when ratings are stopped, news organisations will be at peril. “We are completely and totally dependent on the publication of TV ratings to run our business. We are doing committed public service broadcasting in this period of national emergency,” Goswami explained in his letter.
He requested the minister for his urgent intervention to disallow the move, which will stop news channels from publishing their TV ratings. “This, if implemented, will destroy the news broadcasting industry of India, which is doing an incredible job at this important time,” he added.
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