Another change of this magnitude will lead to disruption: Punit Goenka

At an IBF meet addressing TRAI's amendments to the NTO, Goenka, CEO & MD of ZEE, says the concern now is regarding the constraints which come with basic execution and operation

e4m by exchange4media Staff
Updated: Jan 11, 2020 5:04 PM
Punit Goenka

On the Telecom Regulatory Authority of India (TRAI)’s recent amendments to Tariff Order, Interconnection Regulations and Quality of Service Regulation of 2017 for the broadcasting and cable services sector, Punit Goenka, Managing Director and CEO, Zee Entertainment Enterprises Ltd (ZEEL) expressed his views and said, “We have an obsession with our consumers, making us consistently strive towards creating the best value for them. Like how the esteemed players for the entire chain have embraced the New Tariff Order, the consumers have also participated in this change with an open mind and have just settled with the change to a certain extent.”

He further added, “Another change of this magnitude will lead to a significant level of inconvenience and disruption. At ZEE, we have always worked with the key stakeholders to help create a consumer-centric and a transparent ecosystem. In the interest of consumer awareness, all of us as responsible members of the value chain have invested a great sum of money in implementing nationwide communication campaigns. With that said, the recent amendment proposes far-reaching changes in the pricing mechanism, which although are made with an intent to benefit the consumer at large, we believe that at the execution level this may not agree with that.”

He explained, "The concern with the new changes and regulations is that there are constraints which come under the basic degree of operations. From the pricing of channels, to how we package our products to the discount structure we operate in. “One needs to ponder all the points, that for a competitive and established market like ours which has multiple players in content creation, distribution and broadcasting, where the consumers induce our protection by design, instead of proposing a broad framework, is it really needed to attend to the finer aspects of day to day execution? Is this proposed change in line with the overall ease of doing business? And most importantly, will this really benefit the end consumer? I'd like to leave you with these points to ponder. We have analysed these questions and asked them to ourselves a number of times but each time the answer was, no. And I believe that's what brings us all here today.”

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