launches bi-annual magazine The Wedding Trunk

The first edition of the magazine will be available across 30+ cities with a circulation of 25,000+ print copies

e4m by exchange4media Staff
Updated: Aug 30, 2019 4:05 PM

Wedding company has unveiled The Wedding Trunk, a 150- pager, bi-annual magazine, designed to provide readers with the latest trends and updates in the wedding industry.

“The magazine is a go-to guide for anyone planning a wedding, it offers a mix of nuances that can help orchestrate a wedding within a specific budget in a smooth, seamless way,” the company said in a statement.

The premiere edition of The Wedding Trunk (September 2019 – February 2020) features diverse content, including dreamy intricacies of a big fat Indian wedding. It will feature insights from industry experts such as Ojas Rajani, Papa Don’t Preach by Shubika, Kalki Fashions, Amrapali Jewels, Azva, Jhoomer Jewels, Floral Art By Srishti, Atisuto Events, The Photo Diary By Monisha and Knots By AMP, amongst others.

The first edition of the magazine will be available across 30+ cities with a circulation of 25,000+ print copies. Priced at Rs 300, the magazine will be available on Amazon & Flipkart and will be distributed for free across all 750 venues in India. A digital version (e-magazine) will also be available on Magzter and website & app. This edition will showcase upcoming trends for the winter wedding season such as pastels hues for bridal lehengas, wedding decor ideas, do's and don’ts for venue selection, food & diet tips, accessories & jewellery trends, bridal makeup inspiration and honeymoon destinations in India & abroad for various budget ranges.

Sandeep Lodha, CEO,, said, “Being a pioneer in the industry, we aim to establish the brand as a one-stop-shop for everything related to weddings. While we continue to meet the discerning needs of the Indian wedding industry, we wish to establish a physical touchpoint with our consumers while being their go-to brand for all wedding-related woes and requirements. With ‘The Wedding Trunk’ we are consolidating our outreach to the end consumer, to-be married couples and professionals working in the space.”

Commenting on the launch, Ruchita Choudhary, Head of Brand & Content,, said, “With the largest organic social media following (1.4 million followers on Instagram and 500k fans on Facebook) and highest engagement rates in the industry, launching this magazine was an obvious extension to our digital presence. Working on the intricacies of wedding planning and inspiration day in and day out, we felt that putting all this information together in a magazine would help us share this treasure trove of knowledge better and amplify its reach far and wide. The Wedding Trunk aims to help the new age couple plan their wedding better, covering all the tips, trends, do’s and don’ts that one needs to know to plan the perfect wedding!”

With winter weddings as its focus, the first edition of The Wedding Trunk contains over 100+ of the best and trendiest ideas of the season - covering every aspect, offering detailed information to guide Indians across geographies.

A year after its acquisition by OYO Hotels & Homes, recently announced that it has witnessed 480% growth in revenue.

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