Print sees 8% rise in ad volume in Q2 2019 compared to Q1 2019: TAM Adex

There has been a 15% rise in ad volume from the Education sector in Q2 2019

by exchange4media Staff
Published - Sep 3, 2019 8:50 AM Updated: Sep 3, 2019 8:51 AM

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TAM

While there has been an 8% indexed growth from Q1 to Q 2 2019 in the Print medium, it’s the Education sector that has increased its share dramatically as per TAM Adex data. From 11% in the first quarter, the sector has managed to increase its share of ad volumes to 26% in the second quarter. However, Auto declined to 13% from 17% while Services went down from 18% to 14%.

If we compare the first half of 2018 to the first half of 2019, Education has managed to take the top spot in both the years. Although the shares went down by 1% from 2018 to 2019, it is still the top sector. Auto gained 1% more share bringing it to 16% from 15% in 2018. Ad volumes have dropped considerably from H1 2018 to H1 2019 by 6%. All other sectors have gone down by 1%.

Allen Career Institute and Aakash Medical College Maruti Car range, Hero Two-wheelers, Indira Infertility & Test Tube Baby Centre and Homecare International are the major brands in the first half of this year. However, the overall indexed growth of ad volumes has fallen by 7% in the first half of 2019 compared to H1 2018.

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