Print players have nothing to write home about the festive season revenues
Despite the entry of e-commerce players and the projected ad spends by ASSOCHAM, print publications say business was good, not great

Nothing changes, nothing remains the same… at least this festive season for print players who were expecting exceptional advertising revenues. Despite the fact that ASSOCHAM had predicted a 30 per cent increase in corporate ad spends and the ‘acche din’ factor, stakeholders have told exchange4media that while the season that peaked with Diwali, was nothing to write home about, it was not bad either.
Monica Nayyar Patnaik, Managing Director, Eastern Media, said, “Compared to last year nothing has changed. We carried as much advertisement that we did last year. But yes, there were some new players.” Patnaik attributed this unremarkable season to the longish gap between Durga Puja and Diwali this year, among other things.
Electronics, automobiles, telecom and FMCG were the sectors that advertised extensively, besides e-commerce players with an average increase of five per cent in advertising. Amazon, Flipkart, Snapdeal and Junglee, picked up prime advertising real estate in all print publications, dominated leading national dailies.
The sentiments in the Real Estate sector were not as positive and they key players did not spend as much as expected this season, remarked some publishers. Besides, spends this year have been spread over all the major platforms such as TV, Print, Radio and OOH. Also, there were fewer new entrants compared to last year.
Suresh Srinivasan, Senior VP, The Hindu said, advertising revenues were nothing different from last year. Talking about how the spends picked up during Onam and have continued, “We didn’t set a benchmark but we anticipated this increase.”
For Malayala Manorama, it was a decent festive season that peaked with Onam. Varghese Chandy, Senior General Manager, Malayala Manorama is of the opinion, marketers did not spend as much as was expected. “Most of the electronic goods companies said there was no positive growth, because business did not click. Onam co-incided with the football World Cup and spends were divided,” he said, adding how marketers who spent 60 per cent during Onam are now spreading it through the year.
While jewellery, telecom, home appliances were the sectors that advertised at the fullest while e-commerce was very niche due to some logistics issue in South.
K K Goenka, MD, Prabhat Khabar too felt business was average, but better than last year. “In the backdrop of elections getting postponed, we didn’t expect much. We have seen around 10 per cent of increase in this period and automobile emerged as the biggest sector to advertise.”
Even though Diwali is over, advertisers are expected to spend during Christmas and New Year and print players may just get another reason to celebrate.
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‘DB corp took 3% jump in cover price without any loss in circulation’
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will reflect in margin going forward
By exchange4media Staff | May 30, 2023 9:08 AM | 4 min read
Dainik Bhaskar has concluded the fiscal on a stronger note with good Y-o-Y growth, especially because the print media industry is witnessing a strong growth in advertising across segments, said non-executive director Girish Agarwal during the Q4 FY23 earnings conference call.
“This is happening across languages Hindi, Gujarati, Telugu, Tamil, Marathi, which is very heartening,” he added.
Agarwal shared that the company's key market seems to be doing very well as is evident in the GST collection, which is up by almost 15-25%. “Dainik Bhaskar’s editorial strategies and dominant position in these markets has resulted in a strong growth of advertising revenues across the board. In addition, the new age sectors, the digital players are also using print for their hyperlocal campaigns. And we are very optimistic that this trend of increasing revenues will continue in the forthcoming quarters. Our radio and digital presence are ever increasing, and we continue to innovate our content, improve our omni-channel platform for delivering truthful, crisp and pertinent content to our loyal reader base.”
He also shared that they have been implementing various cost-optimization measures over the past few years to ensure that these measures keep cost in control.”The newsprint prices have also started softening further, and while newsprint prices were high on a Y-o-Y basis, it has started to taper off and the true benefit of this tapering will be visible over the forthcoming quarters.”
According to Pawan Agarwal, Deputy Managing Director, DB Corp, the company concluded fiscal 2023 on an optimistic note with strong results on the back of growth in ad revenues across all major markets and circulation.
“The group’s print advertising for fiscal FY23 grew by a strong 27% Y-o-Y. Print advertising grew 16% Y-o-Y in Q4FY'23. Our consolidated EBITDA grew by an impressive 34% Y-o-Y. And in Q4FY23, to Rs 889 million, with margin expanded by 250 basis points despite higher newsprint prices,” he said.
“We've been highlighting, over the past few quarters, the strong revival of traditional media and this quarter, once again, demonstrated print media as the most credible source amongst advertisers, resulting in strong growth in advertising revenues across categories,” said Agarwal.
According to him, traditional advertisers, such as real estate, education, white goods and jewellery etc., continue to use print as a preferred medium and the auto segment has started to see some movement. “The Audit Bureau of Circulation Survey for July 2022 to December 2022, continues to position Dainik Bhaskar Group as the largest circulated newspaper group in India and Dainik Bhaskar on the top position as the largest circulated newspaper in India, with a very wide gap with number two print player.”
Moving on to the digital business, he said that it has been a key focus area and an important vertical in terms of future growth for our business. “The company has been steadily growing its loyal monthly active user base across its apps with an increase of over seven times, from 2 million users in January 2022 to more than 14 million in March 2023. Our teams continue to work on the digital apps to improve the engagement with users and this is helping overall retention of our readers across all formats.”
Meanwhile speaking on the circulation revenue Girish Agarwal said, “Our loss of copies is nil. When it comes to Q4 numbers last year as compared to this year, we are at the same number- Rs 43 lakh round. I have increased the cover price from Rs 4.70 to Rs 4.82. So, I have taken Rs 0.12, which is a 3% jump in my cover price overall without any loss in the circulation.”
Speaking about the newsprint cost, Agarwal shared that in quarter 2 last year, DB Corp was at Rs 63,500 per ton blended cost of the newsprint, Indian and imported. “In Q3, it went down to Rs 61,500. In Q4, it went down to Rs 60,000 and as we are sitting in Q1, we are hopeful that this Q1 would close at around Rs 57,000. So there has been a constant decline in the newsprint cost. And also, this will reflect in the margin going forward.”
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Leading from the front: Vineet Jain
In the second edition of the series, e4m brings to you the story of how Vineet Jain has led from the front in creating a diversified, futuristic, pioneering media conglomerate
By exchange4media Staff | May 29, 2023 6:12 PM | 7 min read
The exchange4media group last week started a series called ‘Leading from the front’ that looks at how pioneers, industry leaders and founders are creating legacies and institutions in the Indian Media & Entertainment industry. Today, we bring to you the story of how Vineet Jain has led from the front in creating a diversified, futuristic, pioneering multimedia media conglomerate.
Vineet Jain, who first joined The Times Group in 1988, has an enviable legacy, not only as a far-sighted strategist who diversified the group into all other media beyond Print, but also as the chief content architect for newspapers, TV, radio and online platforms, whose initiatives have subsequently become templates for rest of the industry. After being appointed the Deputy Managing Director in 1993 and Managing Director five years later, he has been handling the day-to-day operations of the group- marketing, cost functions, HR, brand management etc.
When he had first joined the Times Group, Vineet Jain was involved in the overall content strategy and its execution, including pagination, design, editorial innovations of the main newspapers, ie The Times of India, The Economic Times and Navbharat Times. Herein, he was instrumental in introducing the now standard template of localisation of news in a national newspaper by very significantly expanding the edition-specific city coverage of TOI by increasing these pages and deepening focus. This was the first time this was done for a national newspaper on such a scale. Vineet Jain also helped fine-tune and structure some of the other sections of the newspaper which have stood the test of time. The visionary also realised, several decades ago, that shorter news articles that could pack in more variety, were critical to garner readers' attention at a time when the Internet was beginning to emerge on the horizon. As part of this, he introduced a brief, Times Views- one paragraph boxed edits in the news pages of TOI & ET- so that readers could be drawn into analysis of the news item even as the boundary between news and views was maintained.
Hence, the newspaper's architecture and its content strategy was modernised by Jain, who had emerged as the group's chief content architect by the late 1990s. These building blocks for the modern newspaper via seminal changes in content strategy and architecture were (alongwith the innovations like invitation/cover pricing and subscription schemes helmed by Vice Chairman Samir Jain), were responsible for the TOI pulling ahead of Hindustan Times in Delhi by the late 1990s.
But in the same way as his rigorous and detail-oriented approach embraced readers' needs for more news-they-can-use and introduced more reader-friendly content like stocks listings, crosswords and reader engagement sections, film reviews, etc in the main TOI newspaper, Vineet Jain is also credited with pioneering lifestyle and entertainment journalism in India. He conceived of and executed the TOI edition-wise supplements like Delhi Times, Bombay Times, etc, which brought in lakhs of younger readers and new audience segments with their visually appealing all-colour focus on health, fashion, fitness, films, entertainment etc. These were a runaway hit with advertisers and have been copied right across the newspaper industry in particular, and amended to other platforms like TV and Digital, in general. More importantly, these have become the entry points for entirely new genres of advertisers, for fashion, design, health, fitness, wellness etc, for Indian newspapers to cater to aspirational new audiences in post-liberalisation India.
Industry experts point out that Vineet Jain understands youth and urban culture like no other media owner. Infact, the creation of lifestyle journalism across media triggered a huge new events industry with entirely new audiences and advertisers. Again, Times Group has led the way here. While initially the Times' lifestyle supplements were the driving force for advertisers to sponsor events, as the group helped mature and professionalise the industry as a whole, events of all genres became a separate major revenue stream, and this model was subsequently picked up across media.
Apart from this legacy in publishing, Vineet Jain has diversified the group beyond Print, into every other possible media space. He, early on, recognised the elemental challenge of the Internet, and hence the TOI was one of the first newspapers to start a website in 1997, with Times Internet Ltd established in 2000 spawning a large number of digital entities that made it India's largest digital media house.
But well before that, in the mid 1990s, Vineet Jain was perhaps the only Indian media owner who recognised the power of Radio. Times FM was the first private entity to broadcast on AIR, and it was transformed into Radio Mirchi (now Mirchi) once private FM radio stations were allowed by the government. Mirchi remains the market leader to this day-- cementing his place as the godfather of the Indian FM Radio industry.
Vineet Jain also made early forays into TV but wisely stayed away until the dust of scores of other entrants had settled. But with the entry of Times Now (and Times Network's clutch of other pathbreaking channels), Indian news television will never be the same again. Vineet Jain has, therefore, been responsible for transforming the Times Group from a print newspaper and magazine publisher into one of Asia's largest media conglomerates. He has done this by putting the reader, viewer and listener first, anticipating every shift and change, using technology and industry-wide best practices and building a world-class team that matches his trademark rigorous work ethic. As a towering industry leader who has left an enviable legacy for Print and other sectors of the media industry by rewriting many of the rules and transforming content, strategy and profits- across every part of the Indian media value chain, it would be interesting to see the next chapter he scripts for the industry which is yet to unfold.
In 2013, the exchange4media group awarded the Impact Person of the Year title to Vineet Jain because of these reasons and his pioneering role in building the industry .
While the popular perception is that Vineet Jain has built new businesses like TV, Digital and Radio in Times Group, it would be prudent to note that when Vineet Jain joined TOI in 1988 at the age of 21, and over the next three decades-plus, he contributed significantly to the print side of the business. When Vineet Jain joined his father Ashok Jain and older brother Samir Jain, the mainstay of the business was the dominant print and newspaper business.
While Samir Jain is rightly credited with leading and guiding and strategising the Response, Monetisation, Invitation Pricing in the last three decades-plus and now Brand Capital in the last 15 years, the younger Jain contributed tremendously to the print business and newspaper business also working alongside with his older brother Samir Jain.
Senior executives recall Vineet Jain driving and being fully involved in running and leading the newspaper and print organisations. He was fully involved in human resources and hiring and leadership mentoring and supervision. Jain was also involved in the product and marketing side of the newspaper and the print business. Vineet Jain was also involved in taking decisions on the editorial architecture of the editorial print products, right from conceptualising the new entertainment supplements which the entire media industry adopted post initial criticism.
Vineet Jain also contributed to the city supplements and the hyper localisation of news within the newspapers and made sure that these supplements became an editorial force as well as a revenue contributor.
Over the last 36 years of Vineet Jain being active at the Times Group, he was actively involved in administration, printing and all aspects of management.
Vineet Jain also helped in taking these newspapers to the internet more than two and a half decades back; the newspapers sites were launched under his leadership.
While Vineet Jain is rightly credited with building the TV business, the radio business, the digital and internet business and the education business of the Times Group, in the first 18-20 years of his being part of the leadership, he contributed to the newspaper and print business tremendously in more areas and spearheaded many strategic editorial, marketing and product initiatives whose imprint is still seen on the business of the times group.
Vineet Jain's imprint on the Times Group has been tremendous and it started in print, but through his pioneering approach, he has led the process of building a futuristic conglomerate.
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Dainik Jagran Group wins big at INMA Global Media Awards in New York
The group won a total of nine awards at the INMA Global Media Awards
By exchange4media Staff | May 29, 2023 2:24 PM | 2 min read
Dainik Jagran Group has been honoured with 12 awards by the International News Media Association (INMA) in New York.
Dainik Jagran received a total of nine awards at the INMA Global Media Awards. Apart from two gold, one silver and two bronze medals, Dainik Jagran's campaigns have also received four honorable mentions.
Dainik Jagran's campaign Yashasvi Pradhan bagged the first prize, while Shifting Subscription Gears with First Party Data, a campaign to attract new customers, also bagged the first prize. The campaign for a safe traffic system has got second place on these busy roads.
Sanskarshala, a news campaign to inculcate good manners and sense of goodness among teenagers, and a circulation campaign to attract new customers, got the third place. The readership continues to grow as evidenced by award winning campaigns to acquire new customers.
After the news of shortage of fodder for cows in Haryana, a campaign named ‘Go Grass’ was started for its availability. This campaign, got Honorable Mention in two different categories. Apart from this, three other campaigns of Dainik Jagran have also got Honorable Mention.
Dainik Jagran Group's new media has received the Silver Award for the Pulse of the City campaign. At the same time, its associate publication Inext has received an honorable mention for its Holi Ke Har Rang campaign.
Basant Rathore, Senior Vice President, Brand & Strategy, received the award on behalf of Dainik Jagran in New York. The INMA Awards were announced at the award ceremony held at the prestigious Harvard Club in New York on Saturday.
INMA is the most prestigious global award, which has been given since 1937 with the aim of encouraging media excellence and innovation. This year, the INMA Global Awards received 775 entries from 239 leading news organizations from 40 countries. An eminent international jury comprising 54 media personalities from 19 countries selected the awards.
Apart from the INMA Awards, Dainik Jagran also achieved an impressive feat at the famous AB Awards ceremony. In the AB 2023 ceremony organized during Goafest in the past, it registered its strong presence by winning Silver Medal for Sanskarshala and Safe Traffic Campaign and Bronze Medal for Go Gras Campaign.
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BW Businessworld charts 9 years of Modi government
The exclusive run-through highlights the remarkable achievements, innovations, developments, and a few misses under the NDA government’s tenure
By exchange4media Staff | May 29, 2023 2:18 PM | 4 min read
On May 30, 2023, the BJP-led central government will complete nine whole years of having won a decisive win in the 2014 Lok Sabha elections
Politics is a landscape that requires constant attention and amendments from time to time for the evolution of a country. Today’s date, India is widely accepted as a global power. However, the recognition didn’t happen overnight.
On May 30, 2023, the BJP-led central government will complete nine whole years of having won a decisive win in the 2014 Lok Sabha elections. In the past nine years, the global power recognition of India had been methodically created and has been accelerated by the Modi government's political and policy leadership.
In an exclusive run-through, BW Businessworld presents the journey of nine whole years of Narendra Modi-led BJP (Bhartiya Janata Party) government. Moreover, as part of its ninth-anniversary celebrations, the ruling party has planned a series of events to demonstrate the Narendra Modi administration's welfare measures that have improved the lives and standard of living of millions of Indians through a variety of direct and indirect benefits.
The exclusive run-through highlights the remarkable achievements, innovations, developments, and a few misses under the NDA government’s tenure. It also includes some expert opinions from industry experts.
One of the run-through write-ups throws light upon the significant progress of the Modi government in sectors such as roads, highways, railways, aviation, forex reserves, banking including the role of Reserve Bank of India (RBI), stock markets including the performance of BSE and NSE. It also highlights the implementation of several measures targeted at bolstering the economy and reaching the ambitious objective of a $5 trillion GDP. Howsoever, the article also points out areas that require further attention in domains such as Agriculture and Farmers’ welfare, job creation, unemployment, education and skill development, and healthcare infrastructure.
An interesting column by Srinath Sridharan in one of his opinion columns for BW Businessworld consisted of the journey of Modi-led BJP government and its nine years along with its developments and initiatives in an alphabetical order. The initiatives included in the A-Z of nine years incorporates ‘Ayushman Bharat’, digital India, global leadership, Kisan Credit Card (KCC) scheme, and 22 more developments and initiative started under the tenure of the Modi Government. The column also highlighted the ability to look beyond conventional bounds and pioneer novel ideas which Sridharan considered a hallmark of great leadership in the field of governance. It showcased how the Modi administration and party’s dedication demonstrated a creative problem-solving methodology through several ground-breaking initiatives, propelling India towards a new era of prosperity and development.
The run-through of nine years of the Modi government also featured and highlighted the events of initiatives and decisions that could have been implemented in a better and smoother form. Some of the events consisted of demonetisation in 2016, implementation of CAA and NRC in 2019, farm laws in 2020 and its re-appeal in 2021, and the Covid-19 lockdown in 2020 in its first wave and the second wave in 2021. It also throws light upon the launch of PMCARES and its lack of transparency and accountability for the massive amount of money used or allocated by the government.
In another interesting column by S. Ravi on BW Businessworld, decoding the Prime Ministers’ contribution to India’s growth. Ravi focussed on the ‘Pradhan Mantri Jan Dhan Yojana’, which enabled the availability of bank accounts with zero maintenance amount, remittances, insurance services, credit, and pensions. The policy resulted in over 47 crore accounts have been opened under this scheme. Another area of highlight was the introduction of GST in 2017 to curb tax leakages and improvement in the system, resulting in a total gross collection for FY 2022-23 standing at over INR 18 lakh crores. The column also addressed demonetisation and digitalisation as well as the ‘Make In India’ initiative of vaccine, Covishield, and Covaxin during the Covid-19 pandemic, among other initiatives.
A feature story on the growing foreign relations in the era of Modi government was also submitted. It highlighted the interesting turn of events in foreign policy and how it benefitted India in multiple forms with the growing stature of India as the fastest-growing world economy, be it the Russia and Ukraine crisis or holding the G20 presidency. The feature throws light upon India’s growing relations with its neighbouring countries as well.
In a guest column by Dr. Brajesh Kumar Tiwari, an associate professor at Jawaharlal Nehru University (JNU) on BW Businessworld, Tiwari highlighted the big challenges for the NDA government in these turbulent times of global uncertainty. Moreover, another feature story decoded the major schemes in the past nine years of the Modi government such as Stand Up India scheme, PMUY, Atal Pension Yojana, Pradhan Mantri Mudra Yojana, and Beti Bachao, Beti Padhao Yojana.
Given the demographic in the regime of the Modi government, BW Businessworld covered all the aspects of the nine years of functioning of the BJP-led government at the centre.
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Times of India Group campaigns bag 11 wins at INMA Global
The campaigns showcased India's achievements in 75 years since Independence
By exchange4media Staff | May 29, 2023 2:18 PM | 2 min read
TOI’s 30 inspiring stories from across the length and breadth of the country won big at the recently held INMA Global Media Awards.
From India's digital revolution, led by its pathbreaking online payments system, to its endeavours in space, art and conservation and many other fields, the campaign, powered by TOl's extensive network of journalists spread across the country, showcased India's achievements in 75 years since Independence as a continuum of progress while emphasising that this is the best time to be Indian.
The other top winning campaigns included:
#lamHyderabad: A city celebration campaign aimed at showcasing the love and pride of residents in their city, by drawing upon user-generated content that showed the many facets of Hyderabad.
Times Podcast Challenge: Promoted education through technology in Kolkata, asking students to submit their podcasts on specific themes via the Ei Samay Gold platform.
Ek Hobar Utsav (Ei Samay): In these polarising times, the campaign showed the power of 'one' by bringing in heartwarming stories of 'oneness' from various corners of Bengal.
Navbharat and Ei Samay Gold: For driving these podcasts to attain maximum subscribers, this involved creating internal dashboards through which tools such as Google Data Stud and marketing automation platforms were leveraged.
The Art of India Fest 2022: This national platform for showcasing Indian art brought together over 400 artworks by 220-plus artists, ranging from eminent names to students from art colleges at a physical exhibition at India's largest exhibition centre.
Print Ad with Augmented reality - Hyundai Ad: Via a QR code in a print ad, through usage of WebAR technology, an experience of Hyundai's Agile Mobile Robot (called SPOT) was brought alive for the readers of TOI and ET in key cities.
Client Deduplication-innovative Al-driven customer data grouping: The Business Insights team created an in-house machine learning-based tool for client deduplication, creating a base of over 10 years of data with more than 90% accuracy.
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Lokmat Chairman Vijay Darda's new book to be released on 30th May in New Delhi
The launch event will be held at the Constitution Club of India
By exchange4media Staff | May 25, 2023 7:42 PM | 3 min read
Lokmat Media Group Chairman and former member of Rajya Sabha Vijay Darda's new book- Ringside: Up, Close & Personal on India & Beyond is all set be released on Tuesday, 30 May 2023 at 4.30 pm in the speaker hall of the Constitution Club of India, New Delhi.
Senior Congress leader and Lok Sabha MP Dr. Shashi Tharoor will release this book. Former media advisor to Prime Minister Dr. Manmohan Singh and former editor Sanjay Baru will also grace the program by being present in this dignified evening.
India Today Television's Consulting Editor and Padma Shri awardee senior journalist Rajdeep Sardesai will discuss his book with Vijay Darda during this programme.
An award-winning journalist, veteran parliamentarian, dynamic entrepreneur and compassionate philanthropist, Vijay Darda straddles several worlds of experience. Born on May 14, 1950 in Yavatmal (Maharashtra, India), his father and freedom fighter Jawaharlal Darda (Babuji), overwhelmed by the country’s independence, named him as ‘Vijay’, meaning victory. He wanted him to fight for the poor and downtrodden, lend voice to the voiceless and contribute to nation building. Darda was groomed as an all-rounder in his school days under the mentorship of Arun Halbe, recipient of the President’s Ideal Teacher Award.
He developed a flair for painting and poetry, while excelling in hockey and table tennis. He further obtained his Diploma in Journalism and Printing Technology from Mumbai University and completed a Humanities Program on Religion, Conflict and Peace from Harvard University. Vijay Darda was awarded D.Litt. (Doctor of Literature) degree by internationally renowned D Y Patil University at the convocation of the university in Navi Mumbai on 28th March, 2023, at the hands of Maharashtra governor Ramesh Bais and chancellor of Dr D Y Patil University Dr Vijay Patil in the presence Maharashtra Chief Minister Eknath Shinde and dignitaries from all walks of life. He was conferred with the degree for his outstanding work across the fields of journalism, social work, education, politics, philanthropy for the betterment of society.
Vijay Darda along with his brother Rajendra took up the reigns of Lokmat, a Marathi daily newspaper launched from Nagpur on December 15, 1971. They later introduced Lokmat Times (English) and Lokmat Samachar (Hindi), while ensuring the numero uno position of Lokmat among all Marathi dailies in India with 21.8 million readership. Today, under his chairmanship, it is a leading multi-platform media company with a diversified portfolio of publishing, broadcast, digital, entertainment, community and sports verticals.
Darda has been conferred with several awards, including Feroze Gandhi Memorial Award (1990-91) presented by former Prime Minister P. V. Narasimha Rao. He headed media institutions like Indian Newspaper Society (INS), Audit Bureau of Circulation (ABC) and was the founder president of South Asian Editors Forum (SAEF). He also has many books to his credit and weekly columns published in various national and regional dailies since decades.
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Paper price reduction to boost profits of Print companies
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
By Aditi Gupta | May 24, 2023 8:01 AM | 4 min read
In a big relief to the print sector, the price of newsprint, which was a cause of worry the last financial year, has dropped by nearly 30%. Industry experts believe that it is the reduced global demand for the paper that has led to the reduction in price.
According to sources, the price of newsprint, which had touched an all-time high of $1000/tonne during the last financial year, has now come down to around $700.
DB Corp Ltd, in its official statement during Q4, stated that newsprint prices continued its downward trend in Q4 FY 2023 aiding margins and is likely to bring higher benefit in the coming quarters.
“Newspaper newsprint prices, from a high of Rs 63,500/tonne in Q2 FY2023, have come down to Rs 60000/ tonne in Q4 FY2023. Our blended purchase price currently is around Rs 55000/tonne,” it said.
Speaking to exchange4media, Matrubhumi Group’s Managing Director Shreyams Kumar, said, “The reason for the prices coming down is lower consumption level across the globe due to Covid and it has not recovered fully since that time. But it is on the path to recovery.”
“I think the consumption of newsprint in India went down by 40% during Covid. The custom duty is the same but there are rumours that the government is planning to cut it down.”
Sharing a similar view, Amit Chopra, Joint MD, Punjab Kesari, said the price reduction is due to reduced global demand and improved logistic situation and it will improve profitability.
“The price reduction has been going on since mid-last year. The effect is a reduction in cost of printing and not an increase in revenue. Consequently, it will improve profitability.
“The price reduction is due to reduced global demand and improved logistic situation. Earlier the freight costs had gone through the roof due to covid disruptions. Customs duty remains the same. Dollar has only become more expensive since last year,” Chopra said.
Kumar, however, said, the effect of this price drop will be felt only in Q1 of the next financial year.
“Currently the price is 700 USD per tonne. Decreasing the cost of newsprint does not increase the revenue, it only brings down the printing cost. We normally import and keep a stock of newsprint.
“The prices have come down only during the last quarter so the effect of this price drop will show only in Q1 of the next financial year,” he said.
Disruption in the supply chain of newsprint due to the Russia-Ukraine war, compounded with a scarcity of waste paper used in recycling led to the prices going as high as $1000/tonne in 2022.
There has been a gradual dip in the prices from $1000 to $850-900 and now $700.
However, Varghese Chandy, Vice President, Marketing and Sales, Malayala Manorama, had a different take on the scenario.
He said in the last four-five years, the cost of newsprint has gone up by nearly 90% and with dollar exchange right hitting the roof, reduction in newsprint price is not in sight.
“It was as high as $1050 per tonne last year and it is only $900 now. In the last four to five years, the price of newsprint has significantly gone up by around 90%. There is no way that the cost is coming down. It is still very high.
“Dollar exchange rate has also gone up considerably. I don’t think newspapers have surplus funds. No question of the newsprint price coming down,” he said.
According to sources, the cost of newsprint is expected to go down further by October this year to even $600/tonne.
Chopra said that Punjab Kesari, which consumes about 30-32000 tonnes of newsprint every year, will pass on the benefit of reduction to readers by reducing cover price by a rupee.
“High newsprint prices resulted in hiking of cover prices. Punjab Kesari group is passing on the benefit of reduction to readers by reducing cover price on some days by a rupee from 5 to Rs 4,” he told exchange4media.
According to industry players, the top price for newsprint for 2022 was $1000/tonne, up from $450/tonne in Jan-March 2021.
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