k-k-goenka

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth?blur=25

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

No 'Neta' in govt ads: How will it impact print sector?

No 'Neta' in govt ads: How will it impact print sector??blur=25

SC's recent judgement on banning use of images of any politicians except PM, President and Chief Justice of India in govt ads could have negative impact on print industry revenues

Abid Hasan May 22, 2015 8:41 AM

Print players have nothing to write home about the festive season revenues

Print players have nothing to write home about the festive season revenues?blur=25

Despite the entry of e-commerce players and the projected ad spends by ASSOCHAM, print publications say business was good, not great

Abid Hasan Oct 31, 2014 8:22 AM

Print players cold to IRS 2013 revalidation?

Print players cold to IRS 2013 revalidation??blur=25

Citing anomalies that remain in the audited Survey and labelling it as irrelevant, members of the print industry insist the lifting of the abeyance makes no difference to their

Deepa Balasubramanian and Abid Hassan Aug 22, 2014 8:53 AM

Are FMCG advertisers undermining the power of print?

Are FMCG advertisers undermining the power of print??blur=25

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'

Abid Hasan Jul 31, 2014 8:12 AM