suresh-srinivasan
Guest Column: “There is hope for better days to come” Suresh Srinivasan?blur=25

Suresh Srinivasan Vice President Hindu Group of Companies, sums up 2014 for the print industry with an optimistic perspective as a year wherein the foundation of the industry was strengthened to position for growth

Suresh Srinivasan Dec 20, 2014 10:27 AM

Print players have nothing to write home about the festive season revenues?blur=25

Despite the entry of e-commerce players and the projected ad spends by ASSOCHAM, print publications say business was good, not great

Abid Hasan Oct 31, 2014 8:22 AM

The Hindu's 'sensible' dig at 'two-minute' HT, TOI?blur=25

The newspaper releases an ad asking its readers to not get confused by the claims of the two newspapers, but simply to 'Keep calm' and 'read The Hindu'

Abid Hasan Oct 10, 2014 8:05 AM

Media waits for its share of 'Acche Din'?blur=25

With the economy yet to recover fully from the slowdown, print players pin their hopes on festive seasons, overall industrial growth & the appliances and automobile sectors for the good times to roll

Abid Hasan Aug 27, 2014 8:09 AM

Are FMCG advertisers undermining the power of print??blur=25

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'

Abid Hasan Jul 31, 2014 8:12 AM

Guest Column: The Budget will bring to end the current media crisis: Suresh Srinivasan?blur=25

Economic slowdown has caused a severe stress on customer spends. Media is a derived business and hence, is bound to get impacted. The economy looks to be getting back & stronger growth is envisaged, says the VP (Advt), The Hindu

Suresh Srinivasan Jul 15, 2014 8:19 AM

Budget 2014: Print industry hoping for measures to rekindle biz environment?blur=25

Print players are looking forward to announcement of measures in the Union Budget 2014 that will give a boost to the economy; also, service tax should be kept at abeyance, while the rupee is strengthened against the dollar

Abid Hasan Jul 9, 2014 9:04 AM

Regional print players rue losing out on political advertising to TV, digital?blur=25

Print players have admitted that spends have been much below expectations as TV & digital grabbed a major chunk of the ad pie, even as individual advertising didn’t turn up the way they had expected

Abid Hasan May 8, 2014 8:48 AM

Tug of war between print and digital over political ad spend pie?blur=25

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 10:44 AM

Tug of war between print and digital over political ad spend pie?blur=25

Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media

Abid Hasan Apr 25, 2014 9:31 AM

South print players too eye polls for hike in ad revenues?blur=25

Experts say that polls contribute revenue from political party & individual candidate ads. In regional publications, the trend of post-election congratulatory ads will also contribute

Deepa Balasubramanian Apr 8, 2014 8:07 AM

Guest Column: Why the OneIndia initiative will be a success??blur=25

Suresh Srinivasan, VP, Sales & Marketing, The Hindu lists the various reasons that make the alliance formed by some of the leading print media players a win-win for all stakeholders

Suresh Srinivasan Apr 7, 2014 8:35 AM

Can OneIndia platform overshadow TOI’s advertising clout??blur=25

Industry experts believe formation of the OneIndia platform is a smart move from the leading dailies, however, they feel it will be difficult to overtake publications such as TOI, which smartly bundles it strengths

Abid Hasan Apr 3, 2014 9:17 AM

Publishers, advertisers going with old IRS figures till revalidation is done?blur=25

Though readership numbers are under the scanner, publishers feel that credibility is the key to get ads and that the numbers are just for reference

Abid Hasan Mar 19, 2014 8:38 AM

Regional will continue to score over English print in the South, say experts?blur=25

While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers

Deepa Balasubramanian Feb 17, 2014 9:04 AM

Does the industry need an alternate currency to the IRS??blur=25

Print players feel that the system needs to be rehauled rather than changing the measurement body. They believe that no currency is better than having an incorrect currency

Abid Hasan Feb 6, 2014 9:06 AM

Print players not in agreement with IRS numbers?blur=25

Following the release of the latest IRS data in Delhi, print players are expressing their discontent with the numbers, even as they are concerned that media planners will compare earlier numbers with the latest data

Abid Hasan Jan 30, 2014 10:08 AM

The Hindu strengthens digital offering with The Hindu Hub?blur=25

The Hindu Hub aims to be a one-stop access point for ad agencies, advertisers and media planners to gain information and insights about the industry

Deepa Balasubramanian Jul 31, 2013 7:52 AM

Business Line to foray into Gujarat with its 17th edition?blur=25

The edition will cater to cities such as Ahmedabad, Surat, Baroda, Rajkot & Jamnagar. The initial print run is expected to be around 8,500 copies

Deepa Balasubramanian May 22, 2013 8:17 PM

Tamil print war heats up as TOI, The Hindu gear up for new launches?blur=25

The next few months will see the clash of the titans as The Hindu and The Times of India come head to head to capture the South India market with the launch of their Tamil dailies

exchange4media Staff May 7, 2013 8:12 PM