IRS Q1 2019 vs IRS 2017: Print has achieved consistent growth

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Print

While it was being said internet would kill the print, the Indian Readership Survey (IRS) Q1 2019 data has shown that growth of both mediums have complimented each other. A comparison of numbers between the 2017 and 2019 IRS reports clearly shows that the growth of print has been consistent.

As for the number of internet users, the IRS 2019 figures, released by the Media Research Users Council (MRUC), shows the percentage of 12+ individuals who have accessed internet in the last one month has increased to 24 per cent. In the case of IRS 2017, it was 19 per cent for the same period. 

In urban areas, the percentage has increased to 39 per cent from 33 per cent, while in rural areas the same has increased to 16 per cent from 12 per cent. On the other hand, the study has also shown that the Indian dailies have added 1.8 crore additional readers since IRS 2017, while magazines have got 90 lakh more readers.  Hindi dailies alone have added 10 million readers, while English newspapers have got 0.3 crore readers in the same period.

Meanwhile, the TR in the ‘any Hindi dailies’ category in IRS 2017 was 16.8 per cent, while that in IRS Q1 2019 was 17.2 per cent.  In the ‘any regional dailies’ category, the TR in 2017 was 19.4 per cent, while that in the latest one is 19.5 per cent.  Similarly, in the ‘any English dailies’ category, the TR in the two consecutive reports have been 2.7 per cent and 2.9 per cent respectively.

The next set of numbers is about the growth in online readers. The report says that in the last one month of IRS 2017 newspapers read online across India was 4 per cent while the latest data shows that it is now 5 per cent for the same period.   

 

The numbers for the most-read dailies have also shown consistent growth. In the top 20 of IRS Q1 2019, we have Dainik Jagran whose readership has gone from 7,03,77,000 to 7,36,73,000. Then comes Dainik Bhaskar which has seen a rise from 4,51,05,000 to 5,14,05,000 followed by Amar Ujala (4,60,94,000 to  4,76,45,000). We also have Daily Thanthi that has grown from  2,31,49,000 to 2,40,54,000. On the fifth position is Lokmat, which has seen an increase in readership from 1,80,66,000 to 1,96,91,000.

Although the HT data is not part of the survey, Times of India has been ranked the most-read English daily and its numbers have grown from 1,30,45,000 to 1,52,36,000.

Meanwhile, we also found that there has been a similar growth in the Average Issue Readership. 

Last but not the least, a quick comparison of magazine numbers shows that India Today (English), the most-read magazine, has grown from 79,92,000 readers to 91,52,000 readers, followed by  India Today (Hindi) from 71,59,000 readers to 77,12,000 readers. Samanya Gyan Darpan has seen a growth from 68,82,000 readers to 74,95,000 readers, Vanitha  (Malayalam) has grown from 61,26,000 readers to 70,28,000 readers, and finally Pratiyogita Darpan (Hindi) from 59,24,000 readers it now stands at 64,18,000 readers.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment