IRS Q1 2019: Hindustan Times most read newspaper across Delhi-NCR & Mumbai
The newspaper has a combined daily readership of 2.72 million in Delhi-NCR and Mumbai, as per the Indian Readership Survey
Published - 5 days ago
Putting an end to speculations, Hindustan Times came out with their readership data on Tuesday, close to 3 weeks after the Q1 2019 edition of the Indian Readership Survey (IRS) was released on April 26. The newspaper reported a 9 per cent hike in their average issue readership (AIR). Delhi-NCR and Mumbai combined, Hindustan Times has a daily readership of 2.72 million against their combined average issue readership (main + variant) of 2.43 million as per IRS 2017.
According to latest numbers published by HT Media Ltd, HT has grown readership in all major markets especially in Delhi-NCR and Mumbai alongside retaining its spot as the second most read English newspaper in the country, with a total of 3.39 million readers.
Coming to its best-performing markets of Delhi NCR and Mumbai where Hindustan Times continues to be the most read newspaper-the readership in both regions has shown prominent growth. In Delhi NCR the daily has 1.84 million readers as per the latest data against. 1.62 million as per the last survey. Mumbai has a total of 8.85 lakh readers against the 8.3 lakh readers mentioned in IRS 2017.
Growth, however, was not restricted to Delhi NCR and Mumbai markets only, HT also remains the most read paper in the Punjab region, including Chandigarh, with a readership of 3.21akh against last year’s data that stood at 2.7 lakh.
Coming to the group’s Hindi daily, with 54.7 million total readers, Hindustan is the second-largest newspaper in the country, dominating key markets with 16.6 million total readers in Bihar and 28.6 million total readers in Uttar Pradesh. The business newspaper of the group-Mint also showed hiked readership numbers. As per latest numbers Mint has an average issue readership of 3.42 lakh. As per IRS 2017, the same stood at 2.39 lakh.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK