Biggest challenge for media today is to retain its credibility: Arun Jaitley

The Finance Minister was speaking on the occasion of National Press Day.

ArunJaitely

Finance Minister Arun Jaitley believes that technology has made press censorship impossible as it does not permit any kind of restraint. 

 

Jaitely said this while speaking at an event held on the occasion of National Press Day recently. He talked about press freedom and how technology has ensured free speech.

 

"Your free speech can't be in danger if you are criticising seven days a week. You have multiple forums. The technology has made censorship impossible. It has made pressuring impossible. You can pressurise one or two media houses but not thousands. Technology does not permit any kind of prior restraint today. You will get access to information through various means that technology provides," he said.

 

Jaitley also spoke about the 'price page policy' brought by the previous government.

 

"In 1974, there was a move that the size of newspaper should be restricted in national economic interests because newsprint was expensive. Every paper was given certain number of pages that they could publish. And if you publish news, you could not publish advertisements. But ads keep the news alive by financially supporting the publication. So cutting down advertisement is effectively a denial of your right to publish news," the minister said.

 

Speaking about the challenges facing the media today, Jaitley said, “The biggest challenge today is how the media retains its own credibility so that it continues to become a maker of public opinion.”

 

"These days, it is fashionable to say it's another Emergency. Even if Emergency were ever to be re-imposed today, it would collapse for the simple reason that one of the strengths of Emergency was press censorship and technology doesn't permit press censorship now," he added.

 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment