Sony Pictures Networks appoints Subhojit Roy to lead Ad Sales strategy
Roy brings with him over 17 years of experience across leading media and entertainment companies
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Published: Jul 16, 2025 9:02 PM | 1 min read
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Subhojit Roy has joined Sony Pictures Networks India (SPNI) as Vice President – Ad Sales. In this role, he will be responsible for driving advertising revenue strategy across SPNI’s broadcast and digital assets.
Roy brings with him over 17 years of experience across leading media and entertainment companies. Prior to this, he held leadership positions at ABP Network, Viacom18, Zee Studios, Reliance Broadcast Network and TV Today Network. His expertise spans revenue strategy, brand partnerships, media planning, marketing and operations.
An MBA in Marketing from ICFAI University, Roy began his career in 2007 at IFB Industries. Over the years, he has established a strong track record in both traditional and digital advertising ecosystems.
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