Jagran e-paper now available on Paytm app

The objective behind the initiative is to drive the digital reach of all factual, relevant & credible information in the times of crisis

e4m by exchange4media Staff
Updated: May 28, 2020 2:36 PM

The world today is not just dealing with the pandemic, but we also have an infodemic plaguing the society. Misinformation, fake messages & misleading articles are bigger menace to our society than ever before. At Jagran, we believe that it’s imperative for a mass medium like a newspaper to spread authentic information and educate the readers especially in times of crisis. In an attempt to extend the brand reach and empower the readers with factual and credible news, Jagran has taken an initiative with Paytm to make their Epaper available on Paytm App.

During this period of pandemic-induced social isolation too, Jagran New Media is focused on generating factual & authentic content and to follow the Jagran philosophy of empowering
the citizens of India by keeping Jagran readers at its core. To strengthen the belief further, Jagran has made a special reader first strategy for these unprecedented times. To ensure
that Jagran continues to be the most credible source of information, the HyperLocal coverage of Covid-19 is done across the top 32 cities of the Hindi Heartland. The objective is
to drive digital reach of all factual, relevant & credible information that impact users locally.

Jagran.com’s reporters are working round the clock to provide content from hyperlocal geography to national/world updates on Covid-19 by ensuring fair coverage of diverse voices & verified sources in text, audio & video format. The Jagran Epaper is available for free on the upgraded Paytm App as a part of ‘Stay Home Essentials’. This initiative has been taken to provide the users with detailed news and information related to Covid-19 and other relevant updates.

Talking about the initiatives, Rajesh Upadhyay - Editor In Chief said, “ As much as the social distancing is essential amid coronavirus pandemic, so is the need to keep yourself updated
about the latest happenings around the world. In such a situation, Dainik Jagran Group stands by you to provide you the latest - reliable information in the comfort of your mobile
phones. To reach out to as many people as possible in these times of need, we have taken the initiative with Paytm to provide our epaper for free on the app.

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