CM Pema Khandu invites content creators to explore AP, offers single-window clearance

Khandu met members of film, media and entertainment industry in Mumbai on Friday

PemaKhandu

Arunachal Pradesh Chief Minister Pema Khandu met members of film, media and entertainment industry in Mumbai on Friday. During the meeting, he highlighted the state’s rich cultural, religious and scenic diversity that can be explored by content creators across platforms.

The interaction brought out interesting insights on how entertainment platforms can generate exclusive content, be it for film or OTT shows, from Arunanchal's cultural diversity. The Chief Minister promised that his government will help them navigate the processes with ease by providing single-window clearances.

"Last year, PM Narendra Modi, while inaugurating the national film museum in Mumbai, highlighted the need to provide single-window clearance to filmmakers so that they can shoot with ease across Indian states. Taking his thought forward, Arunanchal Pradesh is the first state to initiate single-window clearance to provide all support and help to filmmakers and the entertainment industry," said Khandu.

Giving an overview of the state, Khandu said, "Arunanchal Pradesh is known as the land of rising sun and the healing paradise. Very few people know about Northeastern states. Arunachal is the biggest state in Northeast. It boasts of a vast cultural diversity with 26 major tribes and around 100 sub tribes. The state has the richest biodiversity with around 81 per cent forest coverage. We have around 25 lakh hectares of fertile land, of which, we are using only 3.5 lakh hectares.”

“Over the years, road, air and communication connectivity has drastically improved and now my vision is to leverage this to attract investment in the state. Arunachal has a lot to offer. Its idyllic locations are no less than any European country and we want to build on the strengths that we have to offer,” Khandu elaborated.

Talking about the state’s association with the film industry, Khandu said," Film Koyla was shot here in 1997. Rangoon movie was shot in AP. The film is based on the life story of Jaswant Singh, a soldier who was shot in Arunanchal Pradesh."

"Today media plays a very important role, and with the help of the film industry, we want to showcase the culture, beauty and diversity of Arunanchal Pradesh to the people. This will help tourism and also generate business for us as well as the entertainment industry. So it is a win-win situation for all of us," Khandu added.

Present on the occasion were ace adman Prahlad Kakkar, filmmaker Imtiaz Ali, and music director Anu Malik, who shared their experiences of the support the Arunanchal Pradesh government provided them when they visited the state.

Reminiscing his visit to the state, Imtiaz Ali highlighted the key things that the state offers to filmmakers. "I visited Tawang for a short time, and I think the most important things for me as a filmmaker are people, their cooperation and their will to participate in the process. These factors are more important than the cash rebate or other infrastructural presence of any destination. I see a lot of possibility in Arunanchal since the Chief Minister and his team can give you tailor-made solutions to handle all your requirements. Also, the state offers various good locations, cultural diversity, languages, food and culture. It is such a large state that it has every kind of location. Also, there is a lot of talent in music in the state that is yet to be explored."

Music festivals held in Northeast such as Orange and Ziro can be tapped to showcase the rich folk and tribal music culture of the state. This will connect the mainland listeners and travel enthusiasts to Northeast through radio, TV & OTT, it was said.

Sonam Chombay, Secretary to the Chief Minister, talked about content creation possibilities for OTT platforms. "Arunanchal boasts of very interesting tribal folklore which will be ideal stories for web series on OTT platforms. There are very interesting stories about tribal clashes and survivals, how Buddhism came to Arunanchal Pradesh and its heritage. Writers have written very interesting books in Assamese language which can also be adopted to make shows."

Talking about his experience in Arunanchal Pradesh, Anu Malik said, "I visited Arunanchal Pradesh as a judge of Indian Idol. I was overwhelmed by its scenic beauty, warmth of the people and the talent that it has."

"We are always on a lookout for exotic talents. Arunanchal Pradesh is a state that is about to develop its talent, diversity and beauty. So it's important to take an initiative to explore and promote this exotic state of India and since the CM is here the initiative of single-window clearance has already begun," added Malik.

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