ZEE5 will launch global campaign in the Middle East

As part of ‘Full-on Entertainment’ campaign, ZEE5 will conduct a number of customer engagement activities in Dubai and other locations

e4m by exchange4media Staff
Updated: Jul 10, 2019 2:10 PM

ZEE5 has launched its new global campaign ‘Full-on Entertainment’ to define ZEE5’s global identity as the go-to destination for high-impact, high-octane entertainment. 

As part of this campaign, the global streaming platform now rolls out a slew of initiatives across multiple priority markets, with the Middle East being amongst the first few where it will initiate immersive customer engagement activities. 
South Asian audiences in the Middle East will get treated to a set of on-ground experiences especially curated by ZEE5. The initiatives include a 4-week movie experience every Thursday at different locations. 

The first screening was held at Al Naboodah Ruwayyah in Dubai on July 4 and will be followed by another at DIP 2, Dubai, on July 12. 

Over the next few weeks more screenings will be organised at several other locations, including Jabel Ali and Saja Sharjah. ZEE5 will screen Bollywood hit Simmba, starring Ranveer Singh and Sara Ali Khan. 

ZEE5 has also partnered with leading local brand Choithrams and looks to further increase this footprint through these and other partnerships.  

Commenting on the initiatives, Archana Anand, Chief Business Officer, ZEE5 Global said, “Given the vast diaspora of South Asians in the Middle East as well as its appetite for desi content, this is the first of the three markets where ZEE5 kicks off a range of consumer engagement activities. Our new campaign ‘Full-on Entertainment’ invites people into a world of entertainment that takes them on a journey of emotions and keeps them on the edge of their seats. For this we are rolling out a multitude of interactive initiatives, where we have the chance to engage with our audiences across the Middle East and build deep conversations with them.” 

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