VIVO IPL 2018: Brands release ads for the cricketing extravaganza
From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing rounds just in time
Needless to say that the ongoing Vivo IPL has attracted massive advertising interest with an expansive list of 80 advertisers on-board. And for good reasons…Given its humongous and high-quality reach, brands are ramping up their association with the league to gain a high top of the mind recall. From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing rounds just right in time….
The platform has in the past also been riding cricket fever with their flagship campaign and are back with Chonkpur Cheetahs. The campaign that was kicked off last year consisted of a series of films about an aspiring team’s journey to reach their goal of playing in the T20. This year, they are in a new city and are facing issues to settle in. Viewers can watch them tackle this situation with apni dukaan, Amazon.in.
Jio recently launched a new prepaid plan priced at Rs. 251 that offers 102GBs of high-speed data, along with live-streaming of cricket matches during the IPL season that will allow cricket-lovers to get access to live matches. The brand’s new Jio ad for CSK and MI IPL Teams features Bollywood actress Deepika Padukone and essays ‘Live it up like a superstar this cricket season. Haso, khelo aur jeeto every day on MyJio App’.
Sri Sri Tattva
Health and wellness FMCG brands, Sri Sri Tattva, has launched its new brand tagline ‘Shuddhta Ka Naam’ at Indian Premier League 2018. The brand aired three television commercials that captured the organization’s purity of thought, purity of action and purity of its products. The television campaign (TVC) went on air from April 7 – 8 across all its networks. The TV commercial indicates how everything done with pure thoughts always turn out to be good and ultimately highlights the authenticity and pureness of the brand’s high quality products. The advertisement picturizes pleasant moments in one’s life and the choices made with a pure and good intent. It captures a wedding, honeymoon and hunger scenario in its TV commercials. The TV ads will run in 30 and 35 sec formats and would be focused on personal care products, Sudanta Toothpaste, and Food products.
This ad campaign by Samsung India mirrors the super slow-mo capabilities of Samsung Galaxy S9 and S9+ which allows users to create clips up to 32 times slower than normal video, making it easy to capture blink-and-you’ll-miss-it moments in epic detail. It displays that at 960 FPS, the camera radically slows down time, giving you incredibly captivating videos.
Voltas, the AC brand from the house of the Tatas, has launched its new brand campaign for its 2018 range of All Star Inverter ACs, with a 360 degree media amplification across television, print, radio and digital. The brand has recently released a TVC which brings back Voltas’ much- loved protagonist “Murthy”; and this year Murthy has an unwanted “Atithi” at his residence. The Atithi (Murthy’s country cousin) tries to make Murthy’s life uncomfortable, by taking control of his house, during his visit. Since he (Atithi) is very comfortable with Murthy’s AC running 24 X 7, he gets funny ideas to impose his presence in Murthy’s house. However, Murthy emerges smarter, since he has the Voltas All Star Inverter AC, which gives him the twin benefit of steady cooling and steady savings.
The telecom brand offering LIVE streaming of Vivo IPL 2018 for free via Hotstar during the IPL season. Airtel has also rolled out a new version of the Airtel TV app, which offers a dedicated cricket section, along with 'all the LIVE action'. Aligned with the same is Airtel’s ad campaign urges the audience to get their T20 cricket season pass with Airtel 4G.
The platform launched their first TV commercial in India well-timed with IPL. The ad portrays rapidly moving imagery and steady progression from each person's awakening to beginning their workday all of which perfectly describe LinkedIn's current customer profile. This commercial comes across as an attempt encourage Indians of a similar profile, as well as those who aspire to success, to join LinkedIn.
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