Thomas Cook, India, comes up with packages for Father’s Day

The packages to have features like end-to-end chauffeur services, bookings in spa-resorts and bonding experiences

e4m by exchange4media Staff
Updated: Jun 11, 2019 4:04 PM
Thomas Cook

Thomas Cook (India) Limited have come up with an option to gift travel experiences on the occasion of Father’s Day. 

Thomas Cook India data has indicated a 30 per cent rise in male travellers aged above 45 years and post-retirement as compared to 2018. With over 90 per cent holidaying with their families, ‘Dad and Me’ travel is fast gaining ground today. 

With add-on inclusions to pamper fathers and ensure memories of a lifetime, the packages are usually upgraded with extravagant features like end to end chauffeur services, bookings in spa-resorts and fun-filled bonding experiences create an unforgettable trip. 

Thomas Cook India had recently launched a digital video campaign #CricketDateWithDad close on the heels of Father’s Day and in sync with the on-going ICC Cricket World Cup. The video brings to life the nuances of a father-son bond, strengthened through the game over the years and taking one on a trip down memory lane to relive their memories. 

Thomas Cook India’s campaign has since garnered over a million views across social media platforms. With a 36 per cent growth in bookings for the World Cup, the brand aims to encourage father–child travel engagement through common passions like cricket. 

Abraham Alapatt, President, Group Head - Marketing, Service Quality & Innovation, Thomas Cook (India) Ltd. said, “The new wave of father-child bonding trips is a significant opportunity for our brand. Through our campaign #CricketDateWithDad, we aim to focus on the sentiment shared by father and child, and induce in our customers the need to take time out from their schedules and spend some exclusive time with their first hero – their dad. With cricket being India’s passion and Father’s Day coinciding with the ICC Cricket World Cup, we’ve combined the two to present it as a compelling proposition to our customers.” 

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