TheSmallBigIdea wins social media duties for Dharma Productions’ movie ‘Good Newwz’

The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram

e4m by exchange4media Staff
Published: Dec 26, 2019 12:17 PM  | 2 min read
The Small Big Idea Dharma

Strengthening its presence in social media marketing of films, full service digital agency, TheSmallBigIdea has now bagged the Social Media mandate for Dharma Productions’ upcoming comedy film ‘Good Newwz’.

The account was won post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and implementation of the entire social media promotion of the film set to release on December 27 across India.

The mandate includes managing the social media strategy for the film. The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea will strategize and execute content associations to create engagements and interactions across social media platforms. The agency will work towards the objective of showcasing ‘Good Newwz’ as the ‘Blockbuster Movie of the Year’.

Speaking about the win, Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea, said, “This is our first film with Dharma Productions and we are quite excited about it. The film has all the right elements to make it a blockbuster, from a superb plot to a great starcast. After films like Badhaai Ho, Dream Girl and Bala, Good Newwz gives us at TheSmallBigIdea yet another opportunity to work on a compelling script with great performers.”

Commenting on the announcement, Siddharth Kadam, Head of Marketing, Dharma Productions Pvt. Ltd., said: “‘Good Newwz’ is an exceptional script with an amazing cast and great songs. Our fundamental aim was to have an agency on board who could take into consideration the magnificence of this project and deliver a fresh take on a unique plot. With a great approach, great execution & involvement in campaigns, we’re pretty excited to collaborate with TheSmallBigIdea for this movie.”

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