Taproot Dentsu creates campaign for Discovery’s bouquet of 9 channels priced at Rs 8
The communication focuses on the brand giving audiences the ‘window to the world’ at Rs 8
Taproot Dentsu along with Discovery Communications India (DCIN) has come up with an ad campaign for its bouquet of 9 channels at only Rs 8.
Speaking about the campaign, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “Our challenge lay in landing a tactical, price-point related message without losing the brand essence of exploration that Discovery epitomises. Using the visual device of binoculars flipping to the number 8 was, to our minds, a simple, engaging way to drive home the point effortlessly. Hopefully, people will find something new about the ad every time they see it, just like they will learn something new every time they will watch a channel from the Discovery Pack.”
Vednarayan Sirdeshpande, Director Original Content & Marketing, Discovery Communications India said, “Discovery endeavours to tell stories that make you learn more about your world and open new worlds. It becomes the road that bridges audience curiosity around topics, passion points, people and places. The communication aims to establish the brand as the catalyst in giving audiences the ‘window to the world @Rs 8 with an interesting visual device that is memorable. It also emphasises on our network brand offering, a plethora of content choices at the most appropriate price.”
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