Saregama revenue jumps 46% YoY to Rs 1,171 cr

The company has posted the record revenue driven by ads, live events, and investment on content

by e4m Staff
Published: Aug 16, 2025 9:27 AM | 3 min read

Saregama India Limited, a division of the RPSG Group, has recorded for FY 2024–2025 its highest-ever yearly revenue of ₹1,171.3 crore, representing a 46% increase from the previous year. Although music continued to be the company's biggest source of income, it saw notable expansion in advertising, video, retail, and live events, highlighting its development into a multifaceted entertainment powerhouse.

In FY25, advertising revenue increased by 28% from the previous year to ₹190.5 crore, or about 16% of the total. Brand partnerships, the monetization of digital content, and the rise of ad-supported video formats via subsidiaries like FilterCopy and Dice Media were the main drivers of this expansion. Additionally, the business revealed a dramatic rise in advertising and promotional expenditures, which nearly doubled to ₹90.41 crore on a consolidated basis from ₹75.98 crore in FY24.

Due to extensive promotions for music premieres, high-profile concerts, including live performances by Diljit Dosanjh, and focused digital marketing for web series and branded content, standalone promotional spending increased from ₹74.16 crore to ₹88.01 crore. These expenditures were further increased by strategic alliances with OTT platforms and production companies, especially as Saregama entered regional markets, live events, and digital-first products.

The company reported PBT of ₹276.1 crore, PAT of ₹204.3 crore, and adjusted EBITDA of ₹356.6 crore. Along with deploying ₹316 crore in FY25, the greatest yearly expenditure in its history, it also pledged ₹1,000 crore in new content investments for FY 2024–25 to FY 2026–27.

“FY 2024–25 was a landmark year in Saregama’s journey as we combined the strength of our legacy with the agility to shape the future of entertainment,” stated Vikram Mehra, Managing Director, Saregama. Saregama maintains its leadership position in the rapidly digitalizing media and entertainment (M&E) sector of India through innovation, content-driven growth, and strategic diversification.

“We are laser-focused on future-proofing our portfolio through sharp capital allocation and disciplined execution,” he continued.

Its position in developing language markets has been reinforced by strategic purchases of regional music labels and collaborations with leading production companies, including Dharma Productions, Sanjay Leela Bhansali Films, and Jio Studios. Furthermore, Saregama's attempt to appeal to younger people is demonstrated by its entry into the hip-hop scene, which includes the acquisition of more than 130 tunes from MTV Hustle 4.

The video division — comprising Yoodlee Films, Dice Media, and FilterCopy — provided 16% of FY25 revenue. Dice & FilterCopy's parent company, Pocket Aces, gained 18% year over year and is on pace to break even. The business said, "Our shows across platforms continued to gain traction."

E-commerce and contemporary trade channels have replaced retail, which accounted for 8% of revenue and was led by the Carvaan audio player. With 44 performances and more than 625,000 spectators, events generated 24% of income. IP-led performances like "Yeh Shaam Mastani" and large-format concerts increased audience participation and brand awareness.

With record-breaking sales, aggressive content investments, and a growing entertainment offering, Saregama is positioning itself at the vanguard of India’s developing media scene.