Pitch CMO Summit: Panelists to discuss content marketing & advertising on social media

The theme for the Delhi summit this year is ‘Transforming Businesses in the Digital Age’. In line with the theme, the summit will host two panel discussions

by exchange4media Staff
Published - Apr 24, 2019 8:29 AM Updated: Apr 24, 2019 8:29 AM
PitchCMOSummit

The Pitch CMO Summit Delhi, a flagship property of the exchange4media group, has over the years been the platform to discuss how brands and marketers are reshaping their communication campaigns to achieve a lasting brand identity and sustained brand lineage. The theme for the Delhi Summit this year is ‘Transforming Businesses in the Digital Age’.  In line with the theme, the summit will host two panel discussions.

 The topic for the first panel discussion is Content Marketing: Where Business, Diversity And Storytelling Collide. Content is king, every efficient marketer knows and respects this principle. We find ourselves in a society that is fuelled by technology and social media and audiences are consuming content at a pace that can barely be kept up with. Having to cater to consumers with shorter attention spans, content creators are challenged with the task of churning out stories that captivate them. Since the ROAS (return on advertising spend) is the line in the sand in boardrooms, how are brands closing the loop between content creation and results? This session will be moderated by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams. The esteemed panellists are Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance; Anamika Sirohi, Vice President & Head of Marketing, Hindware; Sarthak Seth, Chief Marketing Officer, Panasonic; Ratika Bhargava, Sales and Marketing Head, Kama Ayurveda; Pradeep Gairola, Business Head, Digital Media, The Hindu Group and Moksh Chopra, Chief Marketing Officer, KFC India.

 The second panel discussion will dwell on the topic, Bulls eye: Targeted advertising meets social media. As Facebook, LinkedIn, Instagram and Twitter continue to make strides in improving their targeted advertising technology, each platform is developing unique capabilities to help brands and marketers reach audiences and clients in ways that was not possible before. However, are CMOs and their teams optimising their media spend to leverage higher returns on investment from the social media channel than ever before? This session will be moderated by Vikas Mehta, CEO, Mullen Lintas. The esteemed panel line-up for this session include Achint Setia, VP - Mktg, Myntra Designs; Neelima Burra, Country Head - Marketing, HP; Sukanto Aich, Chief Marketing Officer - South Asia for Signify Innovations; Rohan Arora, Marketing Head, Bausch and Lomb India; Karan Kumar, Chief Brand & Marketing Officer, Fabindia and Prashant Puri, Co-Founder and CEO, AdLift.

The Pitch CMO Summit Delhi 2019, presented by MX Player and co-powered by The Hindu and Colors and Aidem Ventures as the Emotion AI partner as the AI partner, will be held at The Leela Ambience, Gurugram on Friday, April 26, from 12 pm.

 

For more information, click here: https://e4mevents.com/cmo-summit-delhi-2019/

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