Pernod Ricard India’s ad spend stands at Rs 864 cr in FY25

During the year, Pernod Ricard India's total income stood at Rs 27,663.56 cr, reflecting a year-on-year growth of 2.7%

by e4m Staff
Published: Jan 5, 2026 11:27 AM | 2 min read

Pernod Ricard India has retained its position as the largest alcoholic beverage company in the country by value in the financial year ended March 2025, maintaining a narrow lead over its closest global rival amid an increasingly competitive market. Its advertising and promotional expenses increased 2.25 percent to Rs 864.16 crore, while total tax expenses climbed 7.85 percent to Rs 607.65 crore.

Financial filings for FY25 underline the scale at which the two multinational players continue to dominate India’s regulated liquor landscape.

During the year, Pernod Ricard India reported consolidated sales of Rs 27,445.80 crore. Its total income stood at Rs 27,663.56 crore, reflecting a year-on-year growth of 2.7 percent, according to data accessed through business intelligence platform Tofler.

This placed the company marginally ahead of Diageo India, whose consolidated revenue from operations came in at Rs 27,276 crore and total income reported of Rs 27,612 crore for FY25, as per its annual report. The next largest player by income was United Breweries Ltd, now owned by Dutch brewer Heineken, which reported consolidated income of Rs 19,444.44 crore for the year.

On the profitability front, Pernod Ricard India posted a profit of Rs 1,734.59 crore in FY25, marking an increase of 8 percent over Rs 1,605.99 crore recorded a year earlier. Total expenses rose 2.23 percent to Rs 25,321.33 crore, reflecting controlled cost growth alongside steady revenue expansion.

Domestic sales continued to drive performance, contributing Rs 27,099.38 crore to overall revenue, while exports accounted for Rs 274.86 crore during the year. Pernod Ricard India operates as a fully owned subsidiary of Pernod Ricard South Asia and manages a portfolio spanning international and locally strong brands. The company sharpened its focus on higher-margin segments in FY25 following the divestment of its Imperial Blue portfolio to Tilaknagar Industries, a move that aligns with its broader premiumisation strategy in India.