Ogilvy and Bajaj come together to offer free ride to elderly at Kumbh Mela

Bajaj will provide free rides on its Platina ComforTec 110 motorcycle to pilgrims aged 60+

e4m by exchange4media Staff
Updated: Feb 13, 2019 12:26 PM

Ogilvy and Bajai has come together for an opportunity where the Bajaj Platina ComforTec 110 motorcycle could make a difference and bring smiles to thousands of elderly people at the Kumbh Mela.


Bajaj Platina will provide free service of rides to the pilgrims aged 60+ in the 2019 Kumbh Mela. The Kumbh Mela, held on the banks of Ganges, is the largest congregation in the world with over 20 crore people expected to attend it this year, and the crowds are a navigation nightmare for the elderly pilgrims.


Ogilvy and Bajaj planned that the all new Platina ComforTec 110, with its ‘Jhatka Mana Hai’ proposition, will be the free chariot service to aged pilgrims and would ride them in supreme comfort and safety within the Kumbh city, the agency said in a statement. All Bajaj Platinas were retrofitted with custom designed backrests that support the pillion at the back as well as the side for an added feeling of safety. Engineering of this backrest was done while keeping in mind the one-sided seating especially suited for saree-clad women. Therefore this initiative has been called the ‘Platina ComforTec 110 Aaram Rath’.


The route mapped out for the Platina rider (also already now being affectionately referred to as the ‘Aaram Rath Saarthi’), is from the Phaphamau bus stand to Naagvasuki Temple, Prayagraj.  The rider will ferry the old pilgrims and ride them safely back to the Sangam Nose (confluence of the 3 sacred rivers) or bathing ghats for a dip; he will then ride them back to the spot from where he picked them up i.e.the bus stop on the outskirts of Kumbh which connects the whole of Prayagraj to the Kumbh city.


The authorities at Kumbh gave a green signal to this activity and were all praise for it, offering their complete support and co-operation. The Platinas ferry over 1,500 pilgrims every day.

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