MakeMyTrip unveils new TV campaign with Ranveer Singh, Alia Bhatt
Campaign aims to reach out to consumers with international travel features—‘MMT 24x7 Hotline for International flights and hotels’ & ‘international hotels preferred for Indians’
MakeMyTrip Limited has launched its new TV campaign with its brand ambassadors – Ranveer Singh and Alia Bhatt.
The campaign aims to reach out to its consumers with yet another reason to book their international travel online with features like – ‘MMT 24x7 Hotline for International flights and hotels’ and ‘international hotels preferred for Indians’.
The theme of the campaign addresses the unforeseen issues like end moment change of plans, flight cancellations, assistance during foreign trips for consumers travelling abroad.
Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip said, “With continuing upswing in Indians travelling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”
MakeMyTrip has roped in its brand ambassador duo — Ranveer Singh and Alia Bhatt — in different avatars to deliver the message through a TVC. It is a 360° marketing campaign, including TVCs which will run for 4 weeks across high-impact genres like General Entertainment Channels, HD channels, Hindi Movies, Hindi and English News and Regional channels. The characters in the TVC have been brought to life by MagicCircle.
Hemant Misra Managing Director, MagicCircle, said, “The features for this campaign come alive the most when experienced, it’s why we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.”
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