JK Lakshmi Cement renews association with Rajasthan Royals
Rajasthan Royals to sport pink jerseys, signifying their Pink City origin and sport the logo of JK Lakshmi Cement
After making a refreshed entry back into the IPL last season, Rajasthan Royals are with new pink jerseys - signifying their Pink City origin - with the logo of JK Lakshmi Cement for the second consecutive season.
Rajasthan Royals is all set for a cracking show under the steward-ship of Ajinkya Rahane.
Speaking on the renewed association with Rajasthan Royals, Dr. Shailendra Chouksey, Whole Time Director, JK Lakshmi Cement Ltd. said, “It has been a power-packed journey for us as well as the Royals and the decision to continue our association was but natural. While both JK Lakshmi and Rajasthan Royals hail from the state, the aspiration of both partners is to constantly strive to rise, improve and scale newer heights.”
Inspired by the association with Rajasthan Royals during IPL 2018, JK Lakshmi Cement launched a new brand named as JK Sixer Cement – a product which attributes the winning strokes to all class of constructions like the most scoring shot in cricket.
The theme of cricket captured in the JK Sixer cement was well appreciated in various markets. In this season’s renewed association of JK Lakshmi with the Royals; logos of JK Sixer will flash on the back of helmets and caps of the squad.
The team’s inherent strength, killer instinct, Buland Soch coupled with fast improvisation in its strategy is in sync with the philosophy of JK Lakshmi Cement Ltd., Dr Chouksey asserted.
“Rajasthan Royals have shown the unmatched temperament last season and in this year it will come forth as stronger contender in the championship,” he said.
Ranjit Barthakur, Executive Chairman, Rajasthan Royals said, "We are delighted to have JK Lakshmi Cement our last year’s sponsor back this season again. This consistency in collaboration I am sure will strengthen the performance of Rajasthan Royals and JK Lakshmi as a brand."
The Royals’ team which had experimented with pink during practice sessions and even played a game last season has now switched to the colour this season from its blue jerseys in the last season.
“This is an exciting change for us and comes as a response to the fantastic reaction from the fans to our training kit and of course inspired by the colour of our state that has a touch of pink everywhere,” Barthakur said.
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