IPL team CSK will be officially styled by Peter England

The clothing brand will also be the official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar

by exchange4media Staff
Published - Apr 11, 2018 4:43 PM Updated: Apr 11, 2018 4:43 PM

Aditya Birla Fashion and Retail Ltd’s menswear brand, Peter England, announces its partnership with Chennai Super Kings (CSK), the two-time champions of the prestigious Indian Premier League Trophy (IPL).

As the team’s official style partner, the brand will style the players and also be their official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar this year.

The partnership will also bring to stores co-branded CSK merchandise for fans such as t-shirts and accessories and will be available at select Peter England exclusive stores.

Speaking on the partnership, Manish Singhai, Chief Operating Officer, Peter England said, “We are happy to associate once again this year with Chennai Super Kings to celebrate the spirit of cricket and take the brand closer to a larger audience. Our new range reflects the ethos of this partnership and is a celebration of the sport. Besides this, Peter England’s revamped wardrobe for the youth offers an array of fashionable and innovative options ranging from comfortable office wear to a wide range of casual wear”.

KS Viswanathan, Chief Executive Officer, Chennai Super Kings said, “Peter England epitomises the spirit of Chennai Super Kings in the manner it has earned the trust of millions of Indians by consistently delivering quality to grow into a much-loved and one of the largest menswear brands in India.”

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