Industry leaders decode 'What Youth Want'

Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara

e4m by Shobhana Nair
Updated: Sep 4, 2013 9:43 AM
Industry leaders decode 'What Youth Want'

Youth today form an integral part of any brand communication as they contribute huge revenues to a brand’s success story. IMPACT organised a roundtable discussion, inviting several youth brands to brainstorm on how brands need to communicate better with the youth today.

The discussion was moderated by Lara Balsara, Executive Director of Madison World – an agency that handles media duties for several brands, including Cadbury, a large youth player.

The power-packed discussion saw participation from Aditya Swamy, EVP and Business Head, MTV India; Anuradha Aggarwal, Sr. VP, Brand Communication Insights, Vodafone India; Ashish Gupta, Director – Marketing, Blackberry Mobiles; Arnab Mitra, MD and Co-Founder, Liqvid Asia; Mahuya Chaturvedi, Managing Partner, Cogito Consulting; Ranju Kumar Mohan, Director – Sales and Marketing and Business Head, JK Ansell Ltd; Ravi Dixit, Director – Research and Product Planning, Youth Network, Disney UTV; Ravi Rao, Leader, South Asia, Mindshare; and Shailendra Singh, Joint MD, Percept. 

From a perspective of evolution of today’s youth and their preferences, to the role digital plays in effective communication, there were a variety of insightful topics that the experts shared their opinions on.

For more details on the roundtable discussion, grab IMPACT’s special cover story on ‘What Youth Want’ to be out on September 16, 2013.

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