aditya-swamy
On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India
exchange4media Staff Feb 14, 2020 2:08 PM
Head of Agency Partnerships, Google India, on the Google-Facebook duopoly, partnering with agencies and uniform measurement on digital
Apeksha Mishra Oct 9, 2018 8:50 AM
The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed
exchange4media Staff Aug 22, 2018 9:00 AM
Prior to his work with Google, Swamy was Senior Director with Flipkart in charge of digital media and content.
exchange4media Staff Jul 30, 2018 8:58 AM
Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president
exchange4media Staff Sep 13, 2017 8:02 AM
Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies
Priyanka Mehra Feb 22, 2017 6:04 PM
Swamy will manage Non Traditional marketing including Marketing partnerships, Digital media and Content marketing
exchange4media Staff Oct 16, 2015 3:24 PM
Sethi joins from Bindass, where she was Director of Programming while Pinto joins from DDB Mudra, where he was Group Creative Director
exchange4media Staff Feb 17, 2015 8:31 AM
On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India
Priyanka Mehra Jul 24, 2014 10:15 AM
On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India
Priyanka Mehra Jul 24, 2014 9:51 AM
MTV hosts interactive sessions for students & first time voters as part of Rock The Vote, a pan India initiative that encourages youth to vote & be part of the country’s political discourse
Abhinna Shreshtha Apr 9, 2014 8:41 AM
The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created
exchange4media Staff Feb 22, 2014 11:32 AM
The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel
Abhinav Trivedi Feb 6, 2014 9:50 AM
The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events
exchange4media Staff Feb 6, 2014 8:01 AM
Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts
As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India
Priyanka Nair Sep 13, 2013 7:42 AM
Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara
Shobhana Nair Sep 4, 2013 9:43 AM
On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet
Synjini Nandi Jul 12, 2013 8:36 AM
The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show
Synjini Nandi Jul 10, 2013 7:57 AM
The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook
Synjini Nandi Jul 3, 2013 8:19 AM
