aditya-swamy
TV versus Digital?blur=25

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

Aditya Swamy Google India?blur=25

Head of Agency Partnerships, Google India, on the Google-Facebook duopoly, partnering with agencies and uniform measurement on digital

Apeksha Mishra Oct 9, 2018 8:50 AM

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The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

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Prior to his work with Google, Swamy was Senior Director with Flipkart in charge of digital media and content.

exchange4media Staff Jul 30, 2018 8:58 AM

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Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

exchange4media Staff Sep 13, 2017 8:02 AM

Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google?blur=25

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

Priyanka Mehra Feb 22, 2017 6:04 PM

MTV's Aditya Swamy to join Flipkart as Senior  Director Marketing?blur=25

Swamy will manage Non Traditional marketing including Marketing partnerships, Digital media and Content marketing

exchange4media Staff Oct 16, 2015 3:24 PM

MTV appoints Shalini Sethi as Content & Programming Head & Keegan Pinto as Creative Head?blur=25

Sethi joins from Bindass, where she was Director of Programming while Pinto joins from DDB Mudra, where he was Group Creative Director

exchange4media Staff Feb 17, 2015 8:31 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

MTV engages with youth to address cynicism regarding voting?blur=25

MTV hosts interactive sessions for students & first time voters as part of Rock The Vote, a pan India initiative that encourages youth to vote & be part of the country’s political discourse

Abhinna Shreshtha Apr 9, 2014 8:41 AM

Indie music & sub-culture channel Pepsi MTV Indies launched?blur=25

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created

exchange4media Staff Feb 22, 2014 11:32 AM

We are offering differentiated specialised content: Aditya Swamy?blur=25

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel

Abhinav Trivedi Feb 6, 2014 9:50 AM

Pepsi and MTV India join hands to launch Pepsi MTV Indies channel?blur=25

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff Feb 6, 2014 8:01 AM

The youth is as dynamic as data, say experts?blur=25

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

Micro segmentation is a must in youth marketing: Aditya Swamy?blur=25

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

Priyanka Nair Sep 13, 2013 7:42 AM

Industry leaders decode 'What Youth Want'?blur=25

Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara

Shobhana Nair Sep 4, 2013 9:43 AM

MTV & Swipe Telecom launch MTV Slash for greater youth connect?blur=25

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi Jul 12, 2013 8:36 AM

MTV beefs up Sunday with 'Time Out with Imam'?blur=25

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi Jul 10, 2013 7:57 AM

MTV adopts multi-platform strategy for 'Coke Studio' Season 3?blur=25

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM