Industry leaders choose winner of the IMPACT Person of the Year, 2018

Guessing game hots up ahead of the award function on December 7, 2018

e4m by exchange4media Staff
Published: Dec 4, 2018 8:20 AM  | 4 min read
IMPACT Person of the Year 2018

Come December 7, and we will know the winner of the IMPACT Person of the Year (IPOY) 2018 award. But as D-Day draws near, the guessing game is at its peak. 

This year, the nominees for the award are Naveen Tewari, Founder and CEO, InMobi; Nadia Chauhan, Joint MD & CMO, Parle Agro; Sanjay Gupta, Managing Director, Star India; Deepak Iyer, Managing Director, Mondelez India; Rajan Anandan, Vice President, South East Asia and India, Google; Ritesh Agarwal, Founder, Oyo; Sanjiv Mehta, Chairman & MD, Hindustan Unilever Limited (HUL); Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia and Prasoon Pandey, Director, Corcoise Films; and Sriharsha Majeti, Rahul Jaimini, Nandan Reddy, Co-founders, Swiggy. The award, now in its 14th year, will be presented to the winner among these nominees at a grand event at the Taj Santacruz, Mumbai, on Friday, December 7, 2018.
Here, some prominent industry leaders tell us who among all the super- achiever nominees would they pick as winner of the coveted IPOY 2018 award, presented every year to one person or a group of persons who have made maximum impact in the domain of advertising, media and marketing. 

Ashok Bhasin, Head, Digitization, Hero MotoCorp
The ‘IMPACT Person of the Year’ nominees are great people with impressive accomplishments. My personal vote would be for the one who has created success and impact in a new space on a big level. Thus, I would be inclined towards OYO and Swiggy for their steam and innovation, and for trying to build a globally comparative business in a short period of time with massive impact. I can see these turning into global businesses, crossing borders beyond India.


Prasanth Kumar, CEO South Asia, Middle East and Africa, Mindshare
It’s great to see this year’s IMPACT Person of the Year nomination list which is extremely impressive. It’s quite a difficult task to choose one person from the list. However, judging by the sheer achievements and milestones of one of the nominees on the list, my choice would be Sanjiv Mehta of HUL. Indeed, the practices, the philosophy with which he leads the team, the partners, down to the interaction with consumers, is extremely inspiring. I admire his clear focus whenever he talks to anyone or shares the vision of the overall organisation, which is a lesson for any other organization to emulate. One word to describe Sanjiv would be ‘humbitious’ – or humble and ambitious. I wish him all the very best and I will be absolutely delighted if he wins the ‘IMPACT Person of the Year 2018’ award. 


Mausumi Kar, MD, Motivator India
Firstly, I want to congratulate all the nominees. If I had to pick one name, then I would choose Rajan Anandan. There are millions of reasons for which he should win the ‘IMPACT Person of the Year’ award, but if there’s one reason, it is because of the effort he has put towards bringing India online, helping bring the Internet through Google closer to women and the rest of India, including people in Tier II and III towns and rural areas. 


Shashi Sinha, Chief Executive Officer, IPG Mediabrands India
IMPACT Person of the Year looks special to me this year, not only because my friend Piyush Pandey is on the list, but also because of the fact that there are a lot of other illustrious names. What looks different in this year’s list is the fact that there are people who are not just from advertising, but a larger ecosystem as well, on the list. These are big names who have made success stories. From Ritesh Agarwal of Oyo, to Sanjiv Mehta, the bossman at HUL to Sanjay Gupta, the bossman at Star… It’s a wider catch that will be difficult to judge because there are different perspectives and different ways of looking at it. But here’s wishing all the nominees all the best.


Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi
From the list that I viewed, the Swiggy guys deserve a special mention for making a business out of one of those thankless categories called fulfilment or delivery, and creating a brand out of it. I think they’ve done a fine job. There are some big names out there, but it takes lots of guts, vision and doggedness to get there. So for them just staying alive in the business, they deserve to be bestowed with the ‘IMPACT Person of the Year’ award. 


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