ICICI Lombard comes up with campaign to showcase tech solution work

The campaign will be aired on TV across 60+ channels and Hotstar during the ICC Cricket World Cup

e4m by exchange4media Staff
Updated: Jun 10, 2019 6:26 PM

ICICI Lombard has come up with a campaign to showcase work by its development teams who have been creating solutions, keeping in mind that customers want to use technology that has been designed in a way that is comfortable for them and as close to the way as they normally interact in real life. 

To ensure a unique communication, the campaign has used the employees who were responsible for the development of these technology solutions as the protagonists in the campaign. 


The campaign comprises three ads, each highlighting one of our customer focused solutions – InstaSpect, Women Assist and Artificial Intelligence based health claim settlement. 


Through three different scenarios, the ads underline the real-time solutions to uncertain situations that our customers face. This has been depicted as a female driver seeking help as her vehicle is stranded in the middle of the road during late hours, a son looking for help during a medical emergency of his father or an office executive getting into an accident situation while driving his car. 


In each case, while showing the customer use the technology, the creatives take a unique twist to showcase our teams behind the tech solution and how their meticulous inputs make it seamless and stress free for customers to get the issue addressed using ICICI Lombard’s technology in the fastest way. 


The hero, thus, is not just the tech-backed initiatives but the employee developers behind the applications, the ones who pre-empted these unforeseen situations. It reaffirms our commitment to deliver on our promises ‘Nibhaye Vaade’ to our customers and adds to this conviction by showing employees who live by this philosophy on a day to day basis. This would be the first time in the insurance space that any company has highlighted its employees in a campaign. 


Commenting on the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “In today’s times, technology is an integral part of everything that we do. As an insurer, it helps us develop innovative, first-to-market solutions that set new benchmarks in the insurance space. However, technology can be cold and impersonal and when it comes to seeking help in the hour of need, customers always look for the human touch. For us, technology is not the primary solution, but an enabler for our team to help our customers, whenever they need our support. The campaign effectively communicates this thought by showcasing our employees, those who burn the mid-night oil to introduce these innovative and customer friendly solutions.”

The campaign seeks to tug at the emotional heartstrings of customers and will be aired on TV across 60+ channels and Hotstar during the ICC Cricket World Cup. ICICI Lombard is also the Associate Digital Sponsor of Hotstar, as part of its efforts to garner visibility for the campaign. 

Talha Bin Mohsin and Mahesh Parab, Group Creative Directors, Ogilvy & Mather said, "ICICI Lombard’s communication has always been driven by its customer-centric values of keeping promises no matter how difficult. But this time it was a bit different. We wanted to tell customers that we keep our promises. This is only possible when the company is driven by technology that in turn is driven by empathy of our employees towards our customers and their evolving needs. The result - stories of our technologies helping our customers and the real men and women of ICICI Lombard behind those technological innovations." 


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