Ferns N Petals celebrates sibling rivalry in new Rakshabandhan ad

The company has made a series of creatives with #NokJhokBandhan to keep the audience engaged through fun posts, contests, and unboxing videos on Facebook, Instagram, YouTube, and Twitter

e4m by exchange4media Staff
Updated: Jul 28, 2020 3:15 PM
Ferns N Petals

End of July and stepping into the month of August fills everyone with excitement as the most awaited festival of brothers and sisters is about to kick-off. This Rakshabandhan, Ferns N Petals coined its latest campaign Nok-Jhonk Bandhan. The campaign aims at celebrating the sweet-sour relationship of love & war between siblings that over years, transforms into a stronger bond. 

The company has made a series of creatives with #NokJhokBandhan to keep the audience engaged through fun posts, contests, and unboxing videos on Facebook, Instagram, YouTube, and Twitter. As part of the ongoing campaign, a short Digital Ad Film “Nok-Jhonk Bandhan by Ferns N Petals” is rolled out which, perfectly captures the sentiments of a brother-sister eternal relationship. The film features siblings celebrating Rakhi via video call and the brother is seen annoyed with her sister’s idea of not meeting on the most important occasion and calls her a digital diva in a sarcastic tone.

Showing her sense of responsibility, she explains it’s time to stay safe at home and that’s why she decided to celebrate it virtually. In the end to uplift his sister’s mood, brother ties the Rakhi on his wrist which is sent by her from Ferns N Petals and the sweet-sour brother-sister relationship drama continues. The video is live on the brand’s social media platforms and has crossed over 4.5 Million views already.

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