Fairever celebrates International Women’s Day with new digital campaign ‘What’s Next?’

Campaign encompasses video showcasing exemplary willpower of new-age women across age categories

e4m by exchange4media Staff
Updated: Mar 7, 2019 4:41 PM

Celebrating the undying spirit of today’s women, Fairever the flagship skin care brand from the house of FMCG conglomerate CavinKare has unveiled a new digital campaign titled “What’s Next?” on the eve of International Women’s Day 2019. 

Keeping in line with its brand philosophy, the campaign encompasses an enticing video showcasing exemplary willpower of new-age women across age categories in breaking the shackles of society and challenging mindsets that hinder their growth.  

Narrated through the eyes of four young women set up in challenging environments, What’s Next aims to encourage women to take the next step in their career by attempting to do the unimaginable. 

Commenting on the campaign, J Sayuj, Group Brand Manager – Marketing, CavinKare said, “Women for many years now have been an inspiration and influence on everyone’s life as mothers, partners, daughters, friends and colleagues. Their zeal and energy to scale heights in their career is usually weighed down by the mindset of society. There is an unconscious bias towards the growth of women across fields, which we wanted to capture and educate to our audience through this digital campaign. What’s Next? is an initiative that celebrates women of today and also kindles their spirit further to achieve great heights by overcoming everyday barriers with ease.” 

The What’s Next? campaign video is available across social media pages of CavinKare and Fairever. 

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