Experts to discuss redefining trust as the new competitive edge at Pitch BrandTalk 2025

Pitch BrandTalk is back with its fifth edition this year! The upcoming edition of the conference will be held in New Delhi on November 21. The summit will bring together the most influential voices in marketing, branding, and creativity for a day that’s all about what’s next and what matters. One of the most awaited sessions of the event is the thought-provoking panel discussion on the topic ‘Resilience Beyond Transactions: How Brands Build Trust in Fragile Times.’

Bringing together a dynamic mix of leaders who shape consumer behaviour across industries, the panel features - Gaurav Kwatra, Chief Marketing Officer, iD Fresh Food; Kashish Vasishta, Deputy General Manager – Marketing, PR, New Product Development & Ecommerce, MMTC-PAMP; Lavani Agarwal, VP – Integrated Marketing & Communications, South Asia, Mastercard; Pelki Tshering, Chief Marketing Officer, Tanishq; Tabrez Alam, Chief – Business Strategy & Data Alliances, Segumento; Vinit Kapahi, Chief Marketing Officer, Aviva Life Insurance India and Pratik Gour, Co-Founder, Footprynt.

During the panel discussion, these experts will unpack what it means for brands to go beyond transactions and build deep, enduring trust in a time when consumer expectations are shifting, uncertainties are rising, and emotional resilience is becoming a defining currency.

In an era where fragmentation and volatility dominate consumer sentiment, the panel will explore how trust becomes the true differentiator. The discussion will delve into how authenticity, transparency, and value-driven experiences can anchor brands amid cultural and economic fragility.

The panel will also highlight key talk points central to rebuilding trust in fragile environments:

• From Selling to Serving: Why brands must move beyond transactional exchanges and focus on solving consumers’ everyday challenges.
  ● Trust as Currency: How credibility, openness, and ethical behaviour help brands stand out in uncertain times.
  ● Consistency Across Campaigns: Why resilience requires long-term commitment, not just short-term marketing bursts.
  ● Empathy at Scale: How brands can make communication more relatable and build genuine emotional bonds with anxious consumers.
  ● Partnership Mindset: The shift from offering services to becoming a trusted companion in the customer’s journey, especially during uncertain periods.

Pitch BrandTalk 2025 celebrates leaders who turn cultural insight into lasting impact. As consumers navigate a world filled with unpredictability and heightened expectations, this session promises to deliver clarity, depth, and renewed perspective on what truly matters. With insights from this powerful panel of leaders, the discussion will reinforce a compelling truth: the future belongs not just to brands that transact but to those that stand steady, listen deeply, and build trust that endures beyond every disruption.