e4m Conclave 2019: Droom’s Sandeep Aggarwal to discuss customer-centered marketing trends
Aggarwal, Founder & CEO, Droom, will shed light on marketing trends that are fuelling the automotive industry and how brands can capture them to win at their marketing game
Automotive companies face a number of unique marketing challenges, coupled with extensive and powerful external drivers of demand. To begin with, the automotive purchase cycle is typically much longer than for most other household purchases. This longer cycle increases the importance of striking the right mix of short-term, sales-oriented messaging and channels, vs. long-term, brand-focused marketing investments.
So what is the key to overcoming the challenges and acing the marketing game here? Keeping this in mind, Sandeep Aggarwal, Founder & CEO, Droom, will unlock customer-centered marketing trends that are fuelling the automotive industry and how brands can capture them to win at their marketing game at the exchange4media Conclave 2019.
Aggarwal is a serial entrepreneur, angle investor, Internet visionary and philanthropist. He has founded two marketplaces in India so far – ShopClues, India's first managed marketplaces in 2011, and Droom, India's first marketplace for automobiles in 2014.
The theme of the Conclave this year is ‘Creativity First: Brand Engagement in the Connected Era.’ Other speakers to take the stage at the event, include the likes of Stephen Allan, Worldwide Chairman & CEO, MediaCom; Charles Frump, Managing Director, Volvo Auto India; Stephen Li, CEO, APAC at OMD Worldwide; Sudhir Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, Sachin Jain, President, Forevermark India, Vikram Sakhuja, Group CEO Madison media and OOH and Shashi Sinha, CEO, IPG Mediabrands.
For 19 years now, the exchange4media Conclave has served as the platform of choice for decision-makers in the media and advertising industry to discuss trends that assist them in growing the overall business.
In the past, eminent speakers like Sir Martin Sorrell, Executive Chairman, S4 Capital; Tim Andree, CEO, Dentsu Inc, Tamara Ingram, Global Chairman, Wunderman Thompson; among others, have graced the event.
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