Disney Consumer Products collaborates with 67 brands ahead of 'Frozen 2' release
The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday
Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of Arendelle and its popular characters Elsa, Anna, Olaf and more.
This is the highest for an animated film in the country. From apparel and dolls to accessories and back to school, young fans can own a piece of their favourite Frozen products across retail and e-tail destinations including Hamleys, Max, Reliance Trends, Pantaloons, Scholastic, and Flipkart. The range aims to provide kids and families a chance to be a part of Elsa and Anna’s enchanted world.
Speaking about the collaboration, Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India said, “Frozen is amongst the top franchises for Disney’s consumer products business in India and the excitement around it has gone up several notches with a buzz around the upcoming movie. We are witnessing high demand from fans for products inspired by their favourite Frozen characters and we are thrilled to launch a vast collection across categories to celebrate the release of Frozen 2.”
With the highly anticipated Disney Frozen 2 releasing in theatres on November 22, E-commerce giant Flipkart is gearing up to join the celebrations. The days leading to the movie release will see thousands of Frozen 2 merchandise across Kids Fashion, Toys and School Supplies up for grabs on the platform with some very attractive offers and exciting prizes to be won.
Hasbro has launched a range of new dolls and playsets available at most major retailers and e-commerce sites. The products will help fans recreate the magic of the icy kingdom with unique and innovative play patterns and celebrate with singing Elsa and Anna dolls. Meanwhile, ITC has launched a range of stationery products, Asian Paints with a line of wall decor products around the movie theme, and Scholastic offering Frozen 2 books across formats.
Bhavesh Somaya, Country Manager, India, and the Middle East, Hasbro said, “We are excited to give Disney’s Frozen fans an opportunity to relive their favorite movie moments through the best play experiences. To celebrate the magic of Disney’s Frozen 2, Hasbro has introduced unique and innovative play patterns such as singing Anna and Elsa dolls in new signature outfits, hair braiding tools, and even a Fold and Go Arendelle Castle portable playset.”
Pantaloons’ has launched a Frozen collection for toddlers and junior girls. It includes printed joggers, leggings, furry sweatshirts and sweater dresses with vibrant prints, embellished party dresses, denim shorts, sequined skirts, t-shirts made fun with interactive prints, fancy sequins and appliques and footwear featuring Frozen’s most loved characters.
Ryan Fernandes, Head of Marketing & E‐Commerce, Pantaloons said, “Frozen is a classic that has left the audience mesmerised with its on-screen magic. We at Pantaloons understand how kids connect with their favourite movie characters and we are delighted to launch a collection of apparel inspired by Frozen. The new range for toddler and junior girls vividly capture the movie’s essence and lets them flaunt their favourite character merchandise.”
O. N Praneeth, Group Brand Manager – Digital & Customer Experience, Asian Paints said, “Frozen 2 gives us yet another opportunity to strongly connect with Frozen fans through some very innovative products and create best sellers, given the popularity of the characters. We are thrilled to already see the excitement and anticipation of our consumers around Frozen 2 and our range of products for it.
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