Conversations have been replaced by connections: Manik Nangia, MaxLife Insurance

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

e4m by exchange4media Staff
Updated: Aug 28, 2019 5:05 PM
Manik Nangia

At the exchange4media MarTech conference and Expo , Manik Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, gave a presentation on 'Using Consumer Insights for Great Business Decisions.'

Nangia focused on how consumer insights drive Marcomm and business results. He discussed leveraging consumer insights for agile and effective decision-making , identifying great insights and integrating consumer insights into strategy.

In the presentation, he stressed on three important aspects.  First, conversations have been replaced by connections. Nangia said customer expectations are high, adding, "customers expect faster, relevant and frictionless experiences whenever and wherever they ask for it”.

Second, he explained about using futuristic payment technologies to control sales funnel leakage ,i.e., buy now, pay later boosts confidence and ensures immediate purchase. "Almost 20% of the population ask for refunds due to cancellations or declines. Customers are looking for simplified experiences. Don't confuse them with more information/choices than what they can consume. A confused customer buys nothing,” Nangia added.

Third, he said building deeply engaging customer experiences by leveraging netcore smatcore as smart conversations lead to higher conversions.

Nangia concluded his presentation by advising the audience that consumer journeys are lengthy. So strategic use of urgent data and insight triggers purchase.

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