Amitabh Bachchan & M S Dhoni come together for TVS Motor Company campaign

The campaign has been executed by FCB Ulka

e4m by exchange4media Staff
Updated: Jul 28, 2020 12:15 PM

TVS Motor Company has unveiled a new marketing campaign “Hum banayein, jo Aapka dil chaahe”. The campaign highlights TVS Motor Company’s Customer Centric Innovation by showcasing the dual-platform Fi technology and promising its customers that “Hum banayein, jo Aapka dil chaahe”.

For the very first time, Amitabh Bachchan and M S Dhoni come together to introduce TVS Motor Company’s and India’s First and Only Dual Platform Fi Technology – Ecothrust Fuel Injection (ETFi) and Race Tuned Fuel Injection (RTFi).

Commenting on the campaign, Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said, “Customer Centricity drives innovation at TVS Motor Company. We believe in understanding our customers, their needs, and leveraging technology for product innovation to deliver unmatched ownership experience. Two-wheeler customers have distinct needs, some prefer better mileage and ease of operation of vehicle, while some seek speed and performance. The campaign brings together Amitabh Bachchan and MS Dhoni and their coming together itself is another first. Both are Indian legends with long association with TVS Motor Company, and they introduce India’s 1st and only dual platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers.”

Speaking about the campaign, Nitin Karkare, CEO, FCB Ulka, said, “We are glad to be a part of this prestigious milestone that TVS has reached with their launch of India's first Dual Platform Fi Technology as per the BS-VI norms. As their partner for this launch, we had an interesting task of delivering a communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television Amitabh Bachchan and Mahendra Singh Dhoni. Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind TVS BS-VI launch.”

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