From Hima Das to Manika Batra - the new sports heroes brands noticed in 2018
Indian athletes whose achievements in major tournaments like Asian Games and Commonweath Games got them brand endorsements
Published - 28-December-2018
2018 has been a defining year for India in sports, with young exceptional talents (especially non-cricket) bringing home medals from major sporting events such as the Commonwealth Games and Asian Games among others. We are talking of Hima Das, Rahi Sarnobat, Arpinder Singh, Bajrang Punia and Manika Batra among others who scripted history with their wins.
Meanwhile, athletes such as like boxer Mary Kom, PV Sindhu and gymnast Dipa Karmakar continued to make India proud with their spectacular recent wins.
Although there is no doubt that brands will be queuing up for the above champions, we are taking a look at this year’s brand endorsement deals that these young athletes bagged on the back of their accomplishments:
The young Indian athlete scripted history on July 12 by becoming the first Indian woman to win gold in a track event at World U-20 Athletics Championship. She beat former champion PT Usha by clocking 51.13 seconds in 400m last month. This achievement landed her a brand endorsement deal with German global sportswear giant Adidas and financial services conglomerate Edelweiss.
The sprint runner was also named the brand ambassador for SBI’s integrated digital banking platform called YONO and UNICEF Youth Ambassador.
Swapna Barman, the first Indian heptathlete to win an Asian Games Gold in August, was signed up by State Bank of India for its digital app and by Adidas as well.
Before Prithvi Shaw became the youngest Indian to hit a century in a test debut against West Indies in October he already had MRF backing him, Danone’s protein brand Protinex, Indian energy major Indian Oil and Nike. Post that, Navneet Education roped him as their brand ambassador for their stationery brand Youva.
The first Indian table tennis star to clinch gold at Commonwealth Games and bronze at the Asian Games was signed on by nutrition and health brand Herbalife Nutrition India as its sponsored athlete in September. She joined the likes of Virat Kohli, Mary Kom and Saina Nehwal who represent the same brand.
In the last nine months, the 24-year-old has won gold medals at the Commonwealth Games, Asian Games, Spain Grand Prix, and a silver at the Asian Championships in February. Though we haven’t heard of her landing with any endorsement deals yet but sports management agency Cornerstone Sport has signed her up to manage her brand endorsements, off-field engagements, social media, and other commercial engagements.