11 Wickets onboards Pappinder Singh as its brand ambassador

Singh and his simpleton roommate star in the brand's three campaign films by Shreyansh Innovations

e4m by exchange4media Staff
Updated: May 3, 2021 4:21 PM

11 Wickets has released a series of films to create awareness around its offerings. Along with its brand ambassador the humanlike puppet Pappinder Singh, the campaign also features his roommate, a simple guy who takes everything Pappinder says on its face value without understanding it completely.

Conceptualised and executed by Shreyansh Innovations, the campaign has 3 films that are live across TV and all digital channels, including social media and OTT. 

Suraj Chokhani, Managing Director, Ability Games, commented on the campaign, "When the agency came up with this thought of onboarding Pappinder Singh for the campaign, we instantly liked it, because it was very fresh in the advertising domain as a whole. We believe this approach will get a lot of people talking about our brand and also our brand ambassador." 

Shreyansh Baid, Founder, Shreyansh Innovations, says, "Today advertising is dominated with the excessive use of celebrities, and the same goes when it comes to promoting fantasy league platforms as well. We wanted to move away from this clutter, and have a brand ambassador on board that people will truly relate to and remember for a long time." 

Adding to it, Debdarsan Dutta (Chief Creative Officer) and Vaishakh Jhunjhunwala (Creative Director) from Shreyansh Innovations said, "Fantasy Gaming is becoming a very huge domain with millions of players getting added every day. But what isn’t happening is the way these apps promote themselves. All of them look and sound the same when it comes to their offerings. That’s the barrier we wanted to break with a clutter-cutting campaign that doesn’t just talk about its unique features in an interesting way but also creates a high recall value for the consumers. We hope Pappinder Singh and his flatmate, are able to do exactly that."


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