Zee TV introduces two shows for viewers with inspiring narratives

The two shows are set to premiere on 23rd August and are slated to air every Monday to Saturday, at 7 pm and 7.30 pm respectively

e4m by exchange4media Staff
Published: Aug 20, 2021 4:20 PM  | 8 min read
Zee TV

Zee TV has been a trend-setter in shaping television content over the past three decades. After introducing audiences to several relatable characters who have emerged as the country's most sought-after dinner-table companions and having touched upon a range of subjects close to the hearts of  Indian audiences, the channel is all set to introduce two inspiring narratives that are bound to make viewers look at life from a fresh perspective. While Rishton ka Manjha, produced by Tent Cinema, will instill a fresh burst of positivity via its optimistic lead protagonist with a ‘never say die’ attitude – Diya, the next show Meet, produced by Shashi Sumeet Productions, is all set to raise pertinent questions about the roles set aside for the sexes in every Indian household and build a strong case against gender discrimination. The two shows are set to premiere on 23rd August and slated to air every Monday to Saturday, at 7 pm and 7.30 pm respectively. 

Stirring optimism amongst viewers, Rishton Ka Manjha will explore the intense love story of Diya and Arjun who, despite being players of the same sport, share very contrasting outlooks towards life. Based in Kolkata, the show revolves around Diya, (played by Aanchal Goswami) - a bright and chirpy middle-class Bengali girl who hopes to build a meaningful life for herself and support her middle-class family. No matter what curveball comes her way, she stays afloat saying “Kuch toh tod nikaal hi lenge”.  On the other hand, Arjun, essayed by Krushal Ahuja, is a former Badminton champ who comes from an affluent Marwari business family. He has given up on life after a scandal jeopardizes his career and even his near and dear ones don’t support him through his most testing times! How Diya shines the light of optimism and reinforces Arjun’s belief in her philosophy – “If all isn’t well, it isn’t the end” will form the crux of the show.  

At 7:30 PM, Zee TV is all set to introduce viewers to the journey of a spirited young girl from Haryana - Meet who, contrary to popular perception that only a son can be a ghar ka chiraag, is the ghar 'ki' chirag for her family. Not only is she the sole breadwinner for her family taking full responsibility of everything around the house, but she also breaks the societal rule books of gender roles by serving as a delivery agent and generally being the 'fixer' in any and every situation that a guy is typically expected to be! She's not a rebel, it's just that her authentic approach towards life doesn’t include investing undue time and energy in her personal grooming only to fit her family's ideals of a ‘suitable girl’. Instead, she believes in getting her hands dirty and getting the job done! She often quips in her Haryanvi andaaz, "Jimmedari ko ke pata use nibhane wala chhora hai ke chori". While television actress Ashi Singh will take on a unique avatar to play the title role of Meet, the handsome heartthrob Shagun Pandey will be seen playing the male lead, who coincidentally is also named Meet in the show. 

Zee TV Business Head Aparna Bhosle said, “Our 7 to 8 PM slot now packs in twice the excitement for our viewers with two new stories that will not only entertain but inspire and spread positivity amongst our viewers. While Rishton Ka Manjha talks of the power of optimism and never losing sight of the light at the end of the tunnel - an extremely relevant message in the current context, Meet brings you a spirited protagonist who will shatter gender stereotypes and prove that a girl, today, is as adept, if not more, at juggling responsibilities both within and outside the house. We look forward to our audiences falling in love with these new members of the Zee TV kutumb."

Commenting on Meet’s premise, producers Shashi and Sumeet Mittal said, “While there are certain shows that entertain audiences, there are some that manage to make them sit up and think about life, question their mindsets and hope to bring about a positive change over a period of time. Meet, for us, is that exceptional story, that will not only touch people’s hearts with its engaging narrative but also get them to introspect. Our lead protagonist is a Haryanvi girl who believes that when it comes to responsibilities of a house, it shouldn’t matter if it is a man or a woman fulfilling them. A delivery agent, a fixer for every little problem around the house or even her neighbors, a provider for her family, she is every bit the ghar ka chirag that people typically consider the son of the house. Through her example, we hope more and more families begin to view the women in their house as completely capable of juggling responsibilities both inside and outside the house.” 

Thrilled to step into the shoes of an unconventional character, Ashi Singh who will portray the title role of Meet said, “I sincerely believe that Meet, as a show as well as a character, addresses a very pertinent subject for society to dwell upon. If it touches the hearts of our audiences and even a few families realize the importance of gender equality and rethink their views on what’s a male prerogative and a female prerogative and how even the girl child of their house can very well be the ghar ka chirag, we would have truly made a difference!  I am very excited to explore this character’s journey because I feel as an actor, it holds a lot of potential for me to grow and I look forward to lots of love and support coming in from the viewers.”   

Shagun Pandey who will  play the lead opposite Meet  said, “As a show, Meet is a concept that holds the potential to break archaic patterns of our society when it comes to gendered division of responsibilities. I am personally honored to be a part of such a show. Moreover, I am also thrilled to return for yet another project with Zee TV and truly hope that all the viewers and my fans will support me and my team in this new journey.” 

Talking about Rishton Ka Manjha’s unique plot, Susanta Das from Tent Cinema said “With Rishton Ka Manjha, the idea is to bring forth a narrative about two people who’re at the opposite ends of the spectrum when it comes to life, hope and optimism. Many of us go through phases of life when it doesn’t feel fair – while some of us throw up their hands in despair, there are some of us who have the knack of spotting that silver lining. And all of us need someone of the latter kind to shine the light and show us the way, pulling us out of our gloom. Our show captures the journey of our lead protagonist Diya, who with her positivity will become an anchor in the life of Arjun and make him realize how even if life isn’t as fair as Badminton, the sport they both play, there is always a solution for every problem and if all isn’t well, it isn’t the end. We hope many more Arjuns find the Diyas of their life after seeing the show!” 

Ecstatic at making her debut as a lead with Rishton Ka Manjha, Aanchal Goswami who will play the role of Diya said, “I am truly privileged to be playing such an important role – Diya is a middle class Bengali girl whose core belief in life is kuch toh tod nikaal hi lenge … Her optimism ensures that she never gives up no matter how insurmountable the problem ahead of her is. The change she is able to bring in the hero Arjun’s life and his approach will touch everyone’s heart. As a person, I am instinctively very positive about everything in life just like Diya and hence portraying her journey feels like an effortless task. I am truly excited to see audience reactions to our show.” 

Talking about making his Hindi television debut with Rishton Ka Manjha, Krushal Ahuja who plays the character of Arjun said, “Frankly, I believe I couldn’t have got a better character to commence my journey on Hindi Television because Arjun is starkly different from all the roles that I have essayed so far. His transition from the intense brooding character he is at the beginning to the change Diya brings about in his thinking is a very interesting graph.  Moreover, shooting for this show in my hometown, Kolkata is truly like a cherry on the cake. The Bengali audience and my fans have always supported my performance and I hope to win the hearts of people and Hindi TV enthusiasts across India as well now.” 

While Diya is all set to shine her torch and show Arjun the way back to hope and positivity, Meet is geared to challenge the gender stereotypes set by society. 

To watch Meet and Diya’s journey, tune in to Rishton Ka Manjha and Meet, every Monday to Saturday starting 23rd August, at 7 pm and 7.30 pm respectively, only on Zee TV

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iTV Network's Grand Tribute To ‘Naari Shakti’: We Women Want Festival in Mumbai

The event marks the second edition of the We Women Want Shakti Awards, honouring India's women achievers

By exchange4media Staff | Mar 18, 2023 9:20 AM   |   2 min read

iTV Network

The iTV Network is hosting the We Women Want Festival on 18th March 2023 at the Juhu Hotel in Mumbai. The event marks the second edition of the We Women Want Shakti Awards, honouring India's women achievers. The day-long festival which is an extravaganza celebrating women and saluting their spirit will be will be telecasted live on NewsX 10 am onwards on Saturday, 18th March.


The august presence of the Union Minister for Women and Child Development, Smt Smriti Irani, Maharashtra Chief Minister Shri Eknath Shinde, and Maharashtra Deputy CM Devendra Fadnavis will grace the We Women Want Festival.


We Women Want Festival will host riveting sessions with India's women in forces such as Surg Cdr Shazia Khan, Lt Cdr Annu Prakash, Lt Cdr Prerna Deosthalee, and Lt Cdr Kumari Sonam. The festival will witness a compelling session with acid attack survivors Daulat bi Khan, Reshma Saira Bano, and Ashu as they share their stories and discuss what must be done for women's safety.


Indian fisherwomen, female cab drivers, and female dabbawallas will be at the event on a panel titled 'bursting stereotypes.' Women sportswomen, including Indian shooter Anjali Bhagwat, Padma Shri cricketer Diana Edulji, and hockey player Helen Mary Innocent will speak about their journeys in a previously male-dominated sphere of sports.


Women in Cinema, Television, and OTT will be represented through veteran actors Raveena Tandon & Rupali Ganguly, Rasika Dugal, and Tina Dutta. Priyanka Chahar Choudhary, Sanjana Sanghi, Saiyami Kher, and Nimrit Kaur Ahluwalia will join the festival to talk about their journeys as rising stars of India. We Women Want Festival will also host singers Jaspinder Narula & Sona Mohapatra.


'We Women Want' is an initiative to showcase women's indomitable spirit through their grit and resilience stories.

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Bipin Pandit completes 25 years at The Advertising Club

The COO shares his experiences during his long term with the advertising body

By exchange4media Staff | Mar 18, 2023 9:21 AM   |   1 min read

The Advertising Club

Bipin Pandit, COO, The Advertising Club, shares his experiences of completing 25 years in the advertising body.

“It was on 1st March, 1998 that I joined The Advertising Club. My appointment letter was issued by the most respected, ever smiling and immensly popular Ramesh Narayan, who was the President then. Time really flies and how 25 years have gone by is something of which I think now and look upon the entire journey with lots of satisfaction, sense of achievement and accomplishment.”

Pandit further says: “It is extremely satisfying that I have been the point person and an integral part of 22 Effies, 21 Emvies, 10 Abbys, 15 Goafest, 12 Adasia, 3 Marquees, 500 plus jury sessions.”

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The Times of India launches Young Lions India competition

Professionals aged 30 and under can submit entries in Print/Media/Marketing categories

By exchange4media Staff | Mar 18, 2023 8:06 AM   |   1 min read


The Times of India group, the official country representative of Cannes Lions in India, has launched the Young Lions India competition in 3 categories – Print, Media and Marketing. The deadline for entries will be April 7, 2023.

The competition is dedicated to identifying and celebrating young creative, media and marketing professionals and showcasing their creativity on a global platform. The winners will get to attend the Cannes Lions Festival of Creativity, which is scheduled from June 19th to 23rd.

Professionals aged 30 and under (born on or after 23rd June, 1992) can submit their entries in either of the three categories on the official website of the competition (www.timesyounglions.com).

Entries will be judged by industry leaders following which, the shortlisted teams from each of the three categories will present their work to the jury members. All the entries received will be put under screening for eligibility and a team of two participants will be selected by an independent Jury appointed in India. 

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Former Indian journalist launches Ghumantu Pictures in New York

Prerana Thakudesai steers Ghumantu Pictures’ maiden production that’s getting glowing advance praise from Hollywood’s big names

By exchange4media Staff | Mar 17, 2023 5:03 PM   |   2 min read

Prerana Thakudesai

After working on award-winning international and multilingual media productions across the world, former Indian journalist & independent filmmaker, Prerana Thakurdesai, launches her own film production company - Ghumantu Pictures. The New York based company will specialize in creating art that elevates innovation in filmmaking, undiscovered ideas and culturally authentic storytelling.

The title of the company alludes to Prerana’s nomadic and colorful childhood as an armed services kid, and her passion of unveiling stories from nooks and corners of the world as a journalist and filmmaker. At a time when Indian documentaries are gaining international attention, Ghumantu Pictures aims to be the creator that bridges the gap between India and the rest of the world through the power of art that intersects with transcontinental ideas. “This moment of exploration is here to stay. We will continue to explore each other's lives, cultures and minds. Ghumantu Pictures will be a collaborative and equitable vehicle that aims to go deeper into finding meaning and linking it to entertainment,” says Prerana.

The just launched production company has already lined up its first co-production due to premiere in summer 2023. The Last Ecstatic Days is a transformative feature documentary film about conscious dying, set in Asheville, North Carolina. The film traces the journey of a young dying man named Ethan Sisser who uses viral social media posts to manifest an incredible death care community in real life led by an Indian American doctor. Directed by Scott Kirschenbaum, The Last Ecstatic Days is executive produced by David Seidler, Oscar-winning writer of The King’s Speech; Tommy Pallotta, Emmy Award-winning producer of Waking Life, A Scanner Darkly, and Apollo 10½: A Space Age Childhood; Dr. Jessica Zitter, palliative care expert, New York Times writer and subject of the Oscar-nominated documentary Extremis; & boasts of original soundtrack by Grammy & Golden Globe winning composer, Alex Ebert.

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Mumbai-based ice cream brand NOTO raises 2 mn USD in funding

Currently, the company has an ARR of 35 crores and is targeting an ARR of 50 crores by the end of the summer

By exchange4media Staff | Mar 17, 2023 2:45 PM   |   6 min read


Homegrown ice cream brand NOTO has raised 2 million USD in pre-series A funding led by investors White Whale Ventures and Rainmatter.

Previously, the brand had raised ₹4 crores in a funding round led by investors such as Titan Capital, Rockstud Capital, VCAT (Venture Catalysts), Bollywood actor and producer John Abraham, WEH Ventures, and other angel investors. Since its inception, the brand has been satisfying the sweet cravings of many Indians with its low-calorie ice creams and fruit popsicles. Now with funding, the company aims to strengthen its foundation in existing markets as well as tap into the vast market in tier-1 and tier-2 cities. Besides that, NOTO will also be working toward new product development and building on the core team. Currently, the company has an ARR of 35 crores and is targeting an ARR of 50 crores by the end of the summer. The company has indeed grown by leaps and bounds and is being led by a workforce of more than 200 people.

"Consumers today are more conscious about their diet and are unable to find healthier alternatives to indulgent categories. NOTO has carved a niche in the ice cream market, offering low-calorie, guilt-free ice creams with an uncompromising focus on taste. Through a combination of great products, attractive packaging, and affordable pricing, NOTO has garnered a loyal customer base and built a strong brand in a short period of time. We are excited to be on board Varun and Ashni's journey in creating a serious dent in the ice cream market in India." says Shapath Parikh, partner at White Whale Ventures, a multi-asset investment manager focusing on venture capital and listed equities in India.

"What we've realized at Rainmatter is that it's not reasonable to expect people to stop bingeing on things they love. Instead, the better thing to do is to make healthier alternatives easily available. That's what we love about NOTO, and we're excited to join them on this journey," says Nithin Kamath, director of Rainmatter Foundation.

The brand was founded in 2019 by the husband-wife duo Ashni and Varun Sheth. A paradise for ice cream lovers, NOTO brings forth delicious ice creams with a healthy twist! This is a market that is dominated by many national and international players, such as Amul, Baskin Robbins, Havmor, Vadilal, and more; however, that hasn't stopped NOTO from becoming a force to be reckoned with. The company is now on track to become profitable by FY24 and aims at strengthening its distribution via digital channels and making a bigger impact all over India. As of now, NOTO is available in more than 5 cities, which include Mumbai, Bangalore, Delhi, Pune, Chennai, Nagpur, Jaipur, Mangalore, etc. Also, NOTO is available for on-demand delivery on order.eatnoto.com and on food delivery platforms such as Swiggy, Zomato, Instamart, Zepto, and BBnow, in addition to being in gourmet stores across the country. The company operates on a hyper-local dark store model, which allows them to cater to impulse demand within 30–40 minutes. NOTO solely runs and manages all dark stores across five cities and, hence, is able to give the best product experience to the customer.
Besides that, the company has also decided on keeping its product mix dynamic based on customer feedback, establishing a strong distribution network, and working towards maintaining clear, honest communication in order to stay relevant and stand out from its competition in the market.

"NOTO was born to revolutionize the way people consume sweets. It's a common myth that if it's easy on the calories, it's not going to satiate those taste buds. We aim to disrupt this misconception one dessert at a time. Finding the sweet spot between taste and health has been the brand's mission, and they've achieved it by ensuring each scoop is just as creamy and satiating as regular ice cream.

With over 6 categories ranging from fruity popsicles to mini bites of ice cream to a vegan range and even traditional Indian mithai, NOTO is for everyone who wants to make healthy living a lifestyle," says Ashni Sheth, the co-founder and marketing and communications head of NOTO. She is a communications major from St. Xavier's College, Mumbai, and design alumni from Istituto Marangoni, Milan.

The story of NOTO began when Varun Sheth, NOTOs co-founder, and product development head, came face-to-face with his battle of curbing his sweet cravings in a bid to manage his weight. "It got me thinking — life's real joy is in that extra scoop to celebrate your friend's promotion, a cupcake too many on your birthday, or more than a generous helping of cake just because. We shouldn't have to give up on that. We Indians have a strong sweet craving, but we also wish to cut down on our sugar intake for health reasons. That's when the idea of starting a brand that provides a healthier, guilt-free alternative hit us," says Varun, who holds a degree in Culinary Arts from New York.

NOTO's main mission is to spread happiness with its healthy yet tasty desserts. Each 125-ml tub of ice cream has 75–95 calories, 3 grams of fat, 75% less sugar, and more protein compared to regular ice creams. The ice creams are made of high-quality ingredients and are available in a variety of flavors, such as Dark Chocolate, Belgian Chocolate, Blueberry, Strawberry, Mangoes &Cream, Salted Caramel, and lots more. Then there is also a range of fruit popsicles that have zero added sugar and are made with 40% real fruit (unsweetened), apple concentrate (not the one that comes in a tetra pack), vitamin C, and prebiotic fiber. The selection includes flavors like Strawberry Raspberry, Kala Jamun, Orange, Piña Colada, and Mango Coconut.

NOTO also has a delightful range of vegan frozen desserts with zero added sugar and made with almond protein, in addition to ice creams and popsicles. This is because vegan is a rapidly growing category, contributing upwards of 30%. Then there are the 'Mini Bites of Ice Cream,' which are a crowd favorite. A divine combination of creamy ice cream coated with crunchy dark chocolate, each Bitecarries 30 calories and has zero added sugar. Finally, it's difficult to resist NOTO's delectable range of Indian mithais, which are made by halwais using age-old traditional techniques and the purest ingredients, all while adhering to our promise of bringing you low-calorie sweet treats with ZERO added sugar.

"When we started NOTO, it was a blank canvas; creating awareness for the category was challenging but also very fulfilling. As founders, we were present at every front-facing event or point of sale to understand and converse with our potential customers. It gave us tremendous insight into behavioral and consumption patterns, which in turn helped us tailor our strategy and communication," says Varun.

NOTO has a lot in the works, both in terms of product and geographical expansion, and the brand is determined to become a one-stop shop for all 'good for you' desserts.
"There is no set formula or key to success when one starts an entrepreneurial journey. It's a balancing act of passion and reality: being agile enough to understand what the market needs and, most importantly, listening to your consumers. It's important to celebrate milestones irrespective of how small or big they may be," says Ashni.

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Mathrubhumi to hold closing ceremony for year-long centenary celebrations on March 18

Kerala CM Pinarayi Vijayan will inaugurate the valedictory functions; I&B Minister Anurag Singh Thakur will unveil the souvenir

By exchange4media Staff | Mar 17, 2023 11:33 AM   |   1 min read


The closing ceremony of Mathrubhumi's centenary celebrations will be conducted on March 18 at the CIAL Convention Centre in Kochi. Kerala Chief Minister Pinarayi Vijayan will inaugurate the valedictory functions.

Union Minister of Information and Broadcasting, Anurag Singh Thakur will unveil the souvenir at the event.

Ministers K Rajan and P Rajeev, Opposition leader VD Satheesan, writer C Radhakrishnan, MPs Benny Behanan, Jose K Mani, Jeby Mather, and Anwar Sadat MLA will offer felicitations. MV Shreyams Kumar, Managing Director, Mathrubhumi, will preside over the event. The one-year-long centenary celebrations were kick-started by Prime Minister Narendra Modi on March 18, 2022.

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UP Tak set for a grand political and cultural festival at Ayodhya

The festival on 17th & 18th March, 2023, will have speakers and artists from different genres

By exchange4media Staff | Mar 15, 2023 2:10 PM   |   2 min read


India Today Group’s, digital news channel UP Tak is all set to organize one of the biggest festival, UP Tak Utsav, in Ayodhya. This two-day fest will witness engaging sessions with political leaders, spiritual gurus along with poetry and musical performances by popular artists. 

The festival on 17th & 18th March, 2023, will have speakers and artists from different genres. The list includes deputy CM Keshav Prasad Maurya & Brijesh Pathak along with names like Maithili Thakur, Shadab band, Malini Awasthi , Jaivijay Sachan, Anamika Amber, Gauranga Das , Manoj Munteshar, Jaya Kishori, to name a few personalities, who will be on stage at UP Tak Utsav.

Commenting on the event, Milind Khandekar, Managing Editor, TAK channels says, ‘This event is a testimony to the popularity and the support that UP Tak has received from its viewers. Through this endeavor, our aim is to further strengthen connect with viewers and give them a different experience rich with cultural heritage of the state.”

The event will be telecast live on our website www.uptak.in  along with all the social media platforms including Facebook and YouTube.

Vivek Gaur, CEO, Tak channels & The Lallantop, India Today Group says, “UP Tak has seen an exponential growth. It has a fan base of close to 8 million across all social media platforms. This initiative is to show our commitment towards our viewers and give them an essence of festivities.”

The schedule for the performances at UP Tak Utsav are mentioned below:





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