Wild Stone launches new Edge range

The company has recently launched a new campaign to introduce the latest Wild Stone Edge collection, titled, #JustFriendsNoMore

e4m by exchange4media Staff
Published: Dec 14, 2018 4:12 PM  | 2 min read

The House of McNROE with its brands Wild Stone and Secret Temptation, has announced their plans to strengthen their product portfolio and launched a shower gel, hair gel, face wash and shaving foam under it ’s Wild Stone Edge Series.

McNROE has enjoyed being one of the market leaders in the fragrance category with approx 10% market share and now with the launch of four new product categories for the very first time, the brand is planning to reach out to its brand loyalists with more of Wild Stone products to choose from. Until now, the brand has been available in the deodorant, perfume, after shave lotion, talc, shaving cream and soap segment under the various Wild Stone fragrance series.

Speaking about the new range, Narendra Kumar Daga, MD, McNROE, “WIild Stone has emerged as one of the preferred home grown fragrance brands and we realized that our loyal consumers were wanting more from the brand, they wanted to extend their brand experience with newer categories and thus we decided to launch new products to meet this demand. We are confident that we will make our presence felt and we will be reaching out to newer and emerging set of consumers across the country with our new range.” With this launch, the Wild Stone Edge Collection now features a set of seven products such as Perfume, Deodorant, Shower Gel, Face wash, Hair gel, Shaving Foam and After Shave Lotion.

The company has recently launched a new campaign to introduce the latest Wild Stone Edge collection, titled, #JustFriendsNoMore, which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks – as he starts using Wild Stone Edge, and the campaign continue to holds the original tagline ‘log to notice karenge’.

The new Edge Collection has an intense aromatic woody fragrance, which gets the user to stand out from the crowd and showcases him as a dynamic and a powerful personality.

McNROE also launched Compact Pocket Body Perfumes in the 18 ml size category in three variants each for Wild Stone and Secret Temptation. The 18 ml segment is perfect for on the go usage. The Wild Stone 18 ml fragrance variants are Blast, Charge and Fresh; and Secret Temptation 18 ml fragrance variants are Lush, Bloom and Alive.

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