The company said Ranbir’s cool demeanor & innate sensibilities completely resonates with the brand

exchange4media Staff Jun 4, 2019 5:20 PM


The TVC campaign advocates the adoption of male talcum powder by showcasing the relevance of androgynous fragrances in a relatable way

exchange4media Staff May 4, 2019 8:47 AM


It showcases the transition of a platonic friendship to a budding relationship as fragrance steps in to brew romance

exchange4media Staff Apr 22, 2019 1:00 PM


The company has recently launched a new campaign to introduce the latest Wild Stone Edge collection, titled, #JustFriendsNoMore

exchange4media Staff Dec 14, 2018 4:12 PM


The commercial is a tongue-in-cheek story that showcases how historically men had to compete in their quest for precious metals.

exchange4media Staff Mar 23, 2018 3:00 PM

From sensational to functional - the shift in the deodorant industry?blur=25

With a total market size of about Rs 2200 crore, men’s deodorant category is witnessing a change in communication strategy with new entrants in the market

Gunjan Verma May 26, 2014 7:45 AM

Wild Stone takes forward its 'Indian sensuality' positioning with new campaign?blur=25

Wild Stone's first ATL marketing campaign for 2014 resonates it positioning around 'Indian sensuality' & 'dangerous liaisons'. The campaign spans across TV, cinema, digital, outdoor & on ground

exchange4media Staff May 17, 2014 10:39 AM

Samsung ‘Coolest’, Tata ‘Iconic’: Pitch-Abacus Survey?blur=25

Samsung is the coolest brand and Tata is iconic, feels India’s youth, as per the findings of Pitch-Abacus Youth Brand Survey 2012

Aditi Malhotra Oct 5, 2012 6:43 PM