What’s cooking between KBM Spices and Hrithik Roshan’s Super 30?

The masala brand has associated with the yet-to-be released film and as part of the deal there will be massive co-branded campaigns on TV, radio and more

e4m by exchange4media Staff
Updated: Jul 10, 2019 5:51 PM

KBM Spices has associated with Hrithik Roshan starrer, ‘Super 30’.  Blue Bang Media and Entertainment, closed the brand integration deal between KBM spices and ‘Super 30’, blending the movie's attributes along with the communication of the brand.

The deal comprises a massive co-branded TV campaign, having exposure on Radio and outdoor mediums of branding, which seamlessly merge the brand with the film.

Talking about the deal, Pravesh Aggarwal, Co-owner, KBM Foods Private Limited, said, “The film ‘Super 30’ is truly an inspiration for young minds of the country on how they can scale great heights in life. What made our brand associate with the movie is the efforts of KBM Spices to help the young minds scale such great heights through ‘Super Swaad’ and ‘Super Sehat’ which our Spices deliver and which are pivotal for both mental as well as physical health. Also our brand KBM stands for purity and quality- the things which have stood all the way in the teachings of Anand Sir, Hritik Roshan’s character in the movie. The message conveyed through the association is meaningful for the audience and help them to associate the purpose for which the brand KBM as well as the movie Super 30 stand for.”

Vinay Punjabi, MD & CEO of facilitating agency Blue Bang Media & Entertainment, says, “Spices as a category is low involvement when it coming to purchase decision. Product distribution plays a very important role in this line of products. Core objective was to build the brand KBM Spices and create awareness among the trade value chain and customers.”

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