Viacom18 Consumer Products and Nickelodeon launch exciting back-to-school range
Th new campaign #SchoolKiMasti focuses on making going to school even more fun by adding beloved favourite Nicktoons characters to the daily lives of children
Published - Apr 11, 2018 4:48 PM Updated: Apr 11, 2018 4:48 PM
Nickelodeon is all set to drive away the back-to-school blues as Viacom18 Consumer Products returns with their new range of exciting kids’ products. The range of products for school-going kids features famous Nicktoons – Dora the Explorer, Motu Patlu, Superkid Shiva and Peppa Pig. Those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona.
Kids can eagerly look forward to a new term at school, and to make this fun, Viacom18 Consumer Products is all set to kick start its new campaign #SchoolKiMasti under the brand Nickelodeon. The brand is geared up to take interactivity and engagement with their audience to a whole new level with their latest back-to-school product range. As a part of this campaign, Nickelodeon is all set to make school time “masti time” by bringing their favorite Nicktoons straight out of the television and Voot Kids app, making them a part of their daily lives by becoming their best friend and companion on multiple occasions.
The campaign is about how school is the reason behind this ‘masti’ season for kids all over the nation. The entertaining duo Motu Patlu and Dora the Explorer will be seen on school bags, pencil boxes, lunch boxes and water bottles, are available at kids’ favourite stores: Hamleys, Toys R Us, Big Bazaar, and Tupperware & Amazon.
The campaign showcases the variation of the new range of back-to-school products and at the same time represents multiple styles for kids according to their preferences. The new collection includes fresh designs which reflect the passion and love for Nicktoons among children. From the colorful and vibrant Motu Patlu bags, to impressive lunch boxes and water bottles by Dora, to fun and stylish merchandise from FC Barcelona for pre-teens; there is something for everyone.
Speaking about the launch for the upcoming season, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “It’s our constant endeavour at Viacom18 Consumer Products to understand the pulse of our young audiences. Given that the Nicktoons are extremely popular amongst children, our Back to School range helps in bringing alive the world of their favourite TV characters. Apart from our flagship brand: Dora the Explorer, Peppa Pig and FCB we have experienced remarkable success with huge offtakes of our back to school range and toys range”.
He further added, “We have also added a wide array of products in the Motu Patlu back-to-school range. We are hoping the kids will love our products as much as we love bringing the same to them”.
With a focus on making going to school even more fun, the Viacom18 Consumer Products back to school range of products are now available for consumers across key retail stores and e-commerce websites.
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