Varun Dhawan crowned the first 'Prime Bae'

Prime Video has rolled out the service, which will allow viewers access to news and updates before anyone else

e4m by exchange4media Staff
Published: Sep 27, 2022 11:13 AM  | 4 min read
Prime Video

Prime Video today announced Varun Dhawan as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences get a glimpse into the scoop that Varun will reveal on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”,

Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connection with the viewers, via Varun Dhawan, who is not only an established movie star but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else. 

Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!” 

“Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!” 

Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms. 

Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Sudhir Chaudhary’s Black & White on Aaj Tak becomes No.1 news programme in 9 pm slot

The show was launched on July 19 2022

By exchange4media Staff | Nov 30, 2022 4:07 PM   |   2 min read

sudhir

Sudhir Chaudhary’s programme Black & White, which airs on Aaj Tak at 9pm, has topped the programme telecast rating of 9 pm slot on weekday in Week 46. The show was launched on July 19 2022 and has been growing steadily.

“Black & White has witnessed significant growth this week that reflected in 737 TVT on Monday programme airing. The show covered the gruesome murder case of Shradha Walker. Apart from television, the show has also gathered millions of views on YouTube and is the top rated news show on the YT live at 9 pm ever since July this year,” read a release from the channel.

“Chaudhary is arguably the top news anchor in the 9 pm slot in the Hindi news space. His coverage on Morbi Bridge collapse, attack on Imran Khan as well as Shradha-Aftab case has delivered record breaking viewership. He is known for his coverage of some of the major issues of our country as well as the world. He has a very rational and explanatory approach to his show. That is the reason why his Monday telecast is the highest rated news programme this week at 9pm,” he added.

He recently also covered the Satyendra Jain video leak, Gujarat elections as well as the restrictions which are being imposed in the FIFA World Cup held in Qatar this year.

Aaj Tak recently launched ‘Mera Swabhimaan’ campaign that helped in restoring the pride of the blue collar workers. The campaign was launched on October 3 during the Sudhir Chaudhary’s ‘Black & White’ show. The campaign was a huge hit and a lot of people participated in it by making a video of themselves talking about their struggles. Sudhir Chaudhary’s latest video travelling with a cab driver crossed 1 million views in just a few days proving that he has a huge fan following among the audience.

“The debut of Sudhir Chaudhary on the Aaj Tak with the show ‘Black & White’ resulted in record concurrent views on YouTube in the 9pm prime time slot. The show had more than one lakh average concurrent views on YouTube on that day. This clearly makes Aaj Tak the clear leader in the 9pm prime time slot,” the channel shared.

         

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

FAB Market launches FAB Creators’ Network

It is a service studio specializing in Demand Generation Content Solutions (video + audio), Live-Streamed Video Creation and Radio Show Creation

By exchange4media Staff | Nov 29, 2022 4:07 PM   |   2 min read

FAB

FAB Market has launched FAB Creators’ Network, a service studio specializing in Demand Generation Content Solutions (video + audio), Live-Streamed Video Creation and Radio Show Creation. Backed by HT Media, FAB Creators’ Network- a large pool of creators, producers and artists are going to create quality and exclusive content for various brands and platforms.

FAB Market is a B2B content platform from HT Media that hosts an e-commerce website which is a unique and first-of-a-kind content and services marketplace. With a large pool of talented multi-lingual creators from all over the country, FAB Market produces and curates content for Indian and global audio and video platforms. Having delivered 1500+ hours of content across 4 continents in 8 countries, its portfolio of services and products includes an enormous bank of stock audio content, radio shows, live-stream and short-form videos, podcasts, audio services, etc.

According to Yatin Naik, Business Head- Digital & In-store Radio (Fever FM), said, “Short format videos have the highest ROIs of any social media platforms and brands are looking to invest in it!”

The FAB Creators Network caters to the digital content and ad film requirement of brands and platforms by working from conceptualising and scripting of the content, finding the right creator fit to end-to- end production. Online videos are an important part of the digital content strategy of brands and are apt for all stages of sales funnel. These can be developed into different formats to engage, convince, and inspire the customers. Brands can maximum their reach, leverage content across platforms and convert brand value into revenue by being able to track every lead. Coming to the short video apps, they are not only about user generated content but also digital advertising which is likely to be around 10-20% of the average spend and is going to be 6 billion by 2030. The FAB Creator base is about choicest and premium content creators who can feature in these videos to win an audience and build trust for the brands.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

RED FM announces season 3 of The Kavi Collective

The initiative brings legends of Hindi poetry along with the contemporary poets together

By exchange4media Staff | Nov 28, 2022 7:08 PM   |   2 min read

Red FM

93.5 RED FM has announced the third season of The Kavi Collective, a poetry festival happening in Delhi at JLN weightlifting auditorium on Saturday, December 17th, 2022.  

The Kavi Collective is a Red FM initiative that brings legends of Hindi poetry along with the contemporary poets together. After two digital editions, Red FM’s ‘kavi sammelan’ with a modern twist is finally happening on ground. The third season of The Kavi Collective will be hosted by the stalwart Hindi poet, and lecturer Dr. Kumar Vishwas. Sharing the stage with the maestro will be Shikha Awadhesh, Dinesh Bawra, Sudeep Bhola and Rohit Sharma. RJ Raunac will be opening the evening for the poetry lovers to enjoy the unique setting bringing poetry to new light. 

Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said “Continuing with our unwavering belief in building communities and experiential festivals, we are back with the strongest tool at our disposal, spoken word. We are absolutely convinced that poetry is an innate talent that can be used to make an impact. The delight in the freedom of expression, coming on stage and performing for all you know you are contributing to someone’s life is empowering. With Kavi Collective our objective has been to bring together veterans of Hindi poetry and the upcoming poets, all on one platform. The third season of The Kavi Collective will be hosted by the maestro Dr Kumar Vishwas. We hope that you will join us and continue supporting us.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

B4U Network launches Hindi movie channel Dhamaka Movies

This is the network’s fifth channel and third Hindi movie offering

By exchange4media Staff | Nov 28, 2022 4:51 PM   |   2 min read

Dhamaka Movies

B4U Network has launched a Hindi movie channel named Dhamaka Movies. This is the network’s fifth channel and third Hindi movie offering.

“Dhamaka Movies offers high quality, aspirational, stylish, contemporary, and blockbuster content across action, comedy, horror & romance genres. It brings to life best of live-action cinema across Bollywood and South India (Hindi dubbed) with top stars from these industries. It will showcase popular titles including Ghajini, Yamla Pagla Deewana, Vicky Donor, Munna Michael, Tanu Weds Manu, Tere Naam, Sarfarosh, Housefull, Vijay the Master and many other blockbusters on the channel,” the company said in a statement.

"B4U is an iconic brand and a significant player in Movies, Music and Regional genres. As a Mass Speciality Entertainment Network, we have been entertaining our viewers for over 2 decades with our rich repository of contemporary as well as classic content. Our current brands – B4U Movies, B4U Kadak, B4U Music and B4U Bhopuri have stood tall on their content promise and we will be infusing fresh content to up the ante on superior engagement quality for our viewers across platforms. We are delighted to add our third Hindi Movies channel – Dhamaka Movies and our fifth television channel overall that further strengthens our footprint amongst both our audiences as well as advertisers. We are sure Dhamaka Movies with its rich & differentiated content will delight our viewers," said COO Mandeep Singh.

The channel is available on all major DTH players & cable operators including Free Dish.

The channel can be viewed on these platforms & LCN Nos:Tata Sky-382, Dish Tv-409, DD Free Dish-14, Hathway -140, Den -184, Digi-225, Fastway-204.

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Faballey launches party collection in collaboration with designer Rimzim Dadu

The capsule consists of 30 party-ready separates and sets

By exchange4media Staff | Nov 24, 2022 6:43 PM   |   3 min read

faballey

Stepping into the season of holidays and celebrations, high street western wear brand, Faballey, has  launched a party collection in collaboration with acclaimed designer Rimzim Dadu. Known as a progressive texurist, Dadu brings forth her signature stellar techniques to this collection that is a unique coming together of clean cuts, sharp silhouettes and statement surfaces.

The capsule consists of 30 party-ready separates and sets including high octane dresses, statement co-ords, flattering tops and effortlessly cool jumpsuits, overhauled with glamorous details like shoulder-baring necklines, risqué slits, body-hugging fits and asymmetric hems. The colour palette echoes the megawatt mood of the season with electric blues, an evocative crimson red, deep purple, molten metallics and classic black and navy. Amped up with striking finishes like sharp pleats, reflective foil prints, sweeps of shimmer, and edgy metal embellishments, the clothes are crafted to follow the disco dress code.  

Speaking about the collaboration, Shivani Poddar, Co-founder, Faballey, said, “We at Faballey have always strived to challenge the status quo. From breaking the clutter of western wear brands that don’t cater to Indian body types to now democratizing designerwear- it is our constant endeavour to push the envelope and bring to our audience everything that is now, trendy and relevant at the same time. Our collaboration with Rimzim further strengthens this tenet.
This collaborative capsule is unlike anything we’ve done before. Rimzim’s experimental aesthetics and exciting surface play fires up classic cuts to present a reinvented party line-up. 
My favourite piece from the collection is a blue shimmery crop top and skirt set. It beautifully hugs and flatters the body and has a sexy slit that adds that extra oomph. All in all the collection is extremely glam, current, and it’s everything you want your party wardrobe to be.”    

Designer Rimzim Dadu added, “The idea of this collection is to create something that goes beyond what we are used to as a couture designer. It’s exciting to make something for a larger & mainstream audience and make it accessible to them with Faballey which is known to be a quality fashion brand for larger demographics. This collaboration with Faballey has given us a great opportunity to diversify our products, create something new & young.”

The collection is priced between INR 1500-5200 and will be retailed from the brand’s website, www.faballey.com, Faballey’s exclusive brand stores, key large format stores like Shoppers Stop and Lifestyle, and leading online marketplaces, Myntra, Nykaa Fashion, Ajio, Flipkart and Amazon. 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Aval Vikatan successfully hosts 5th edition of Aval Awards in Chennai

Aval Awards, instituted in 2017, celebrates and recognizes the role and contributions of women in various walks of life

By exchange4media Staff | Nov 23, 2022 12:50 PM   |   3 min read

aval

Aval Vikatan has recently organized the 5th edition of Aval Awards in Chennai.

Aval Awards, instituted in the year 2017, celebrates and recognizes the role and contributions of women in various walks of life.

The award categories include Social Work, Civil Service, Healthcare, Public service, Eco Warriors, Farming enthusiast, Entrepreneurship and Acting. Some awardees are well recognized in the civic society, while many others had trodden their path but were relatively unknown beyond their fields.

The Aval Vikatan team had done extensive research to identify such personalities and not only recognized their unsung contribution but also celebrated their success and showcased them as a role model to the larger audience.

The awardees included Padma Subrahmanyam, awarded with “Thamizh Annai” (Mother of Tamil), an Indian classical Bharatanatyam dancer andalso a research scholar, choreographer, teacher, Indologist and author. Dr. Renuka Ramakrishnan was awarded “Sevai Devadhai” (Service Angel Award) -A selfless, humble, dedicated doctor who is revered by her patients and referred to as an angel in disguise, a dermatologist based in Chennai who has been treating leprosy patients over the last 30 years.

Similarly, an Indian Playback Singer, Vani Jairam, who was awarded as “Kalai Nayagi”, who had started her carrer in 1971 and has spanned over five decades. She has sung in 18 Indian languages.

Dr. Sudha Seshayyan, who was awarded with “Manbumigu Adhigari” (Most Eminent and Respected Officer) who a Doctor, Professor, Religious/Spiritual orator, Writer/Editor. “Pasumai Pen” was awarded to Ms. Geethalakshmi , who is the Vice chancellor of Tamil Nadu Agricultural university, Coimbatore, is a specialist in Agricultural Meteorology and an internationally acclaimed climatologist, served in Tamil Nadu Agricultural University for more than 32 years in various capacities including Professor and Head, Agro Climate Research Centre and Director, Crop Management.

The versatile actor Meena, who has a huge fan following, was awarded with “Evergreen Naayagi” (Evergreen Actress) for her contributions in Cinema, TV Anchor, social work, and support to the women’s empowerment and freedom of expression. Ms.Indhira Gandhi & Sunitha awarded as “Super Woman” for untiringly working towards getting a job in Government who is from the Nomadic tribal community, who has always been rejected for opportunities may it be education, profession, job opportunities.

These two have managed to get into Government based job. Indhira Gandhi works as a Monitoring officer in Tamil Nadu Forest Department and Suntiha works as an Assistant Engineer in Electricity department.

There are over 19 categories where women of such exemplary qualities and outstanding contributions in various fields were awarded by Aval Vikatan. The other awardees are Kanya Babu as “Seyal Puyal”, Dr.Srimathy Kesanas as “Kalvi Thaaragai”, Revathy & Subha as “Singapenn”, Nagamani as “Best Mom”, Poojitha as “Little Champion”, Anjana Jayaprakash as “Youth Star”, Sivaangi Krishnakumar as ”Viral Star”, Santhala as “Illam Nambikai ”, Trans Kitchen as “Vettri Padai” and Bhama as “Ilakkiya Aalumai
This year’s star-studded award show was anchored and conceptualized by Vikatan crew which comprised of journalists, photographers, researchers, marketing and ad sales, event managers and other support staff is the key highlight of Aval Awards 2021.

The ‘Presenting Sponsor’ was Prithvi Inner Wears, a lingerie brand from TN, while Himalaya Ayurveda Glow Soap, new launch of their Sandalwood soap & Poorvika Mobiles, a premium mobile retail brand in India was the ‘Powered-By Sponsors’ for Aval Awards 2021 , also Special partner as Tamil Matrimony , Wellness Partner as Amrutanjan Comfy, Aval Awards 2021 is scheduled for telecast on Zee Tamil, on Dec 18, Sunday, from 10.00 am to 12.00 pm.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Rivaah by Tanishq joins hands with Disney+ Hotstar

The show features five real brides and their stories

By exchange4media Staff | Nov 18, 2022 7:08 PM   |   2 min read

Rivaah

With the onset of the Indian wedding season, Tanishq and Disney+ Hotstar have come together for an all-new show The Great Indian Bride.

The series featuring five Real Brides has been conceptualised and created by Disney+ Hotstar CreativeWorks (the branded content & creative studio of Disney+ Hotstar) and Rivaah by Tanishq (the dedicated wedding jewellery sub-brand of Tanishq).

This series features 5 Great Indian Brides, handpicked from different communities and regions of India and Rivaah by Tanishq adorns them in stunning wedding jewellery as they share their awe-inspiring journeys and powerful stories with actress Shriya Pilgaonkar, and get styled and shot by a team of India’s ace Bollywood artists led by Ami Patel.

The Great Indian Bride shines upon a light on the emotional and personal transition experienced on their big day. The Great Indian Bride showcases a unique emotional connection as it explores the idea of the Big Indian wedding.

The show brings before viewers the massive efforts that go into making their D-day special. From their make-up, styling, jewellery to the quintessential photography, the show cinematically captures how each element is interpreted in a community. From the Maharashtrian “Nath” to the Gujarati “Chandanhaar” to other regional and community-specific motifs, a bride’s wedding trousseau and its elements are demystified in Disney+ Hotstar’s ‘The Great Indian Bride’. In this show Rivaah by Tanishq brings forth the significance of each piece of jewellery in the bridal trousseau and presents fascinating details about the origin of these jewellery pieces.

Speaking on the launch of the show, Ranjani Krishnaswamy, GM- Marketing, Tanishq, Titan Company Limited, said, “#TheGreatIndianBride captures the beautiful, powerful, and real stories of the brides of today. Confident, poised, graceful, spirited these young women share their stories as they embark on their chosen journeys of togetherness. Their stories celebrate the richness of culture, the beauty of the jewellery that adorns this culture and our resplendent bride herself who consciously curates her signature style on her special day.

Sharing further details about the show, a Disney+ Hotstar spokesperson said, "At Disney+ Hotstar, we believe in working alongside brands to build a special bond with their consumers through effective storytelling. Our upcoming show, The Great Indian Bride, will help Rivaah by Tanishq build a deeper brand connection. It is a very relatable show that’ll strike a personal cord with potential consumers as it features the journey of real brides from across the country before their special day.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube