The Viral Fever and Unacademy bring forth the life of IIT aspirants with ‘Kota Factory’
Premiering on 16th April, Kota Factory seamlessly integrates Unacademy’s educational offerings in the original series
Published - Mar 27, 2019 7:21 PM Updated: Mar 27, 2019 7:21 PM
Delivering on its promise of providing true value brand solutions whilst entertaining millennials, The Viral Fever (TVF) has partnered with Unacademy – India’s largest learning platform - to launch ‘Kota Factory.’ This TVF Original is part of TVF’s commitment of expanding its content slate in 2019 to include more genres and contemporary narratives; giving viewers across the country a fun summer line-up! Taking a step further, the series will be released in ‘Black and White’.
Set to launch on 16th April on TVFPlay and YouTube, Kota Factory revolves around the lives of IIT aspirants based in Kota, the coaching center industry and the vicissitudes of a student’s life. Starring Mayur More, Jitendra Kumar, and Ahsaas Channa; seamlessly and naturally integrates the various Unacademy offerings into the narrative.
Sameer Saxena, Chief Content Officer and Head, TVF Originals said, “Today brands use various marketing tactics to connect with consumers, branded content being one of them. At TVF, we strongly believe that branded content should be organic and seamless, and the focus should be on making viewers internalise the values the brand is trying to present through the content. And that's exactly what TVF is a pro at! We are extremely delighted to collaborate with Unacademy on a show like Kota Factory which is the first Black and White web series in India, reinforcing TVF's status as a disrupter in the world of digital content. The show falls perfectly in line with our promise to deliver quality content to our viewers while helping brands craft winning branded content.”
Shweta Sivasankaran, Head of Marketing, Unacademy, “We are excited to collaborate with TVF on Kota Factory. Unacademy is a platform that brings expert teachers and dedicated students together. The show is a tribute to the principles that Unacademy stands for. It is also an opportunity to reinforce our brand story while connecting with our learners in an engaging way.”
Kota Factory revolves around the life of Vaibhav (Mayur More) a 16-year-old student who moves to Kota with hopes of clearing JEE and getting into an IIT. The show follows his journey as he learns to cope and compete under pressure with the help of his friends, teacher and Unacademy.
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