Sony MAX embraces AI to launch television's first NLP based chatbot– ‘Filmykaant’

Filmykaant is a one stop destination for every Bollywood lover

e4m by exchange4media Staff
Updated: Aug 29, 2018 7:47 PM

Staying true to its philosophy of ‘Deewana bana de’, Sony MAX, the Hindi movie channel, from Sony Pictures Networks is all set to amplify the ‘Deewanapan’. In a bid to engage with viewers beyond their television screens, Sony MAX has launched ‘Filmykaant’ - television first-ever artificial intelligence (AI) Chat Bot in India. Developed with an advanced NLP (Natural language processing) technology with an in-built ability to read Hinglish (a mix of English and Hindi), Filmykaant will engage with cinema lovers nation-wide 24x7.

Users can choose from an array of options ranging from Bollywood gossip to quizzes; and enjoy all things Bollywood. They can also log on to Sony MAX Facebook messenger and chat with Filmykaant, to find answers to trivia from the world of Hindi cinema. Filmykaant is a one stop destination for every Bollywood lover. It is trained with more than 5000 keywords and key phrases to handle user conversation and personifies the personality of MAX, which makes it approachable to the audience.

Always striving to offer the best in entertainment through unique and innovative means, Filmykaant is Sony MAX‘s endeavor towards engaging with its ardent audience beyond the conventional route. Interaction with brands is moving to a more one-on-one interaction and driving consideration with the consumers is through conversations.The bot aims to create meaningful conversations with the audience by embracing new technologies. Viewers can log on to the Sony MAX Facebook page or click on the link to start chatting.

Speaking on the development, Vaishali Sharma, Head Marketing, Sony MAX Movie Cluster, SAB and PAL, said, “The potential of artificial intelligence is stupendous, and when applied aptly, can complement any business manifold. At Sony MAX, our intent is to go beyond our conventional realm of offering the best in entertainment and to offer something that surpasses traditional and social media norms. Filmykaant is our answer to that. It is an interface, an encyclopedia to Hindi cinema, an entertainer and a friend.”

Chetan Asher, CEO, Tonic Worldwide, said, “The way users and brands interact is evolving rapidly and nothing better than a messaging platform that offers 'always on' experience. Though Bollywood is huge in the country yet there is no interactive platform that views can connect with. Filmykaant is a one-stop destination for every Bollywood lover. It ignites the Bollywood fan in you. It talks to the users in a language they understand. Humanizing the brand to this level is going to help us further build brand consideration”.

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